Digital, CRO and Experimentation Lead

Teachers Health Group; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Attractive leave benefits

Hybrid working model (flex your work/l

Subsidised private health insurance

Discounts on our products and services

Generous employee wellbeing program

Easily accessible by public transport

Job summary

Teachers Health Group is seeking an experienced Digital, CRO & Experimentation Lead to drive digital optimisation across our brands. You will lead a team of five specialists and collaborate with Brand, CRM, Product, Technology, Analytics, Sales and Marketing.

This leadership role shapes strategy, turns insights into action and delivers measurable growth through A/B testing, optimization and improved customer journeys, helping us enhance acquisition, engagement and retention.

Qualifications

• 8+ years in CRO, experimentation and digital optimisation.
• Proven success leading A/B testing programs.
• Strong digital analytics and data-driven decision making.
• Experience managing websites, journeys and content operations.
• Leadership experience with coaching and developing teams.
• Ability to influence stakeholders and drive outcomes.
• Experience across acquisition, onboarding, engagement or retention.
• Familiar with Optimizely, GA4, Adobe Analytics.

Responsibilities

• Lead the CRO and experimentation roadmap to drive digital growth.
• Deliver A/B testing and optimisation initiatives across digital channels.
• Use data and insights to identify opportunities and improve conversion.
• Oversee digital operations, ensuring content and journeys are accurate and optimised.
• Partner with cross-functional teams to deliver seamless digital experiences.
• Lead, coach and develop a high-performing team.
• Translate performance insights into actionable recommendations.
• Champion customer-centric thinking in digital optimisation.

Skills

CRO leadership

Experimentation

Digital analytics

Stakeholder influence

Team leadership

Content operations

Tools

Optimizely

GA4

Adobe Analytics

Job description

We're looking for an experienced Digital, CRO & Experimentation Lead to drive digital optimisation, experimentation and digital operations across our portfolio of brands. This is a key leadership role for someone who excels at turning insights into action, optimising customer journeys and leading high-performing teams to deliver measurable growth.

Reporting to the Head of Digital Growth & Lifecycle, you'll lead a team of five specialists and work closely with stakeholders across Brand, CRM, Product, Technology, Analytics, Sales and Marketing. Using data, customer insights and experimentation, you'll improve acquisition, engagement, retention and overall digital performance.

This is an opportunity to shape strategy, influence key business decisions and make a tangible impact on both customer experience and business outcomes.

What we have to offer?

We at Teachers Health have a lot to offer,

• Attractive leave benefits
• Hybrid working model (flex your work/life balance)
• Subsidised private health insurance
• Discounts on our products and services
• Generous employee wellbeing program
• Easily accessible by public transport

What will you do? / How will you help?

• Lead the CRO and experimentation roadmap to drive digital growth and improve customer experiences.
• Deliver A/B testing and optimisation initiatives across digital channels and customer journeys.
• Use data and customer insights to identify opportunities and improve conversion, engagement and retention.
• Oversee digital operations, ensuring content and journeys are accurate, compliant and optimised.
• Partner with cross-functional teams to deliver seamless digital experiences and business outcomes.
• Lead, coach and develop a high-performing team while fostering a culture of continuous improvement.
• Translate performance insights into actionable recommendations and strategic business decisions.
• Champion customer-centric thinking and best practice in digital optimisation across the organisation.

What do you need? /What are we looking for?

• 8+ years of extensive experience in CRO, experimentation and digital optimisation.
• Proven success leading A/B testing and experimentation programs.
• Strong digital analytics capability and confidence using data to drive decisions.
• Experience managing websites, digital journeys and content operations.
• Demonstrated people leadership experience with a passion for coaching and developing teams.
• The ability to influence stakeholders and drive outcomes in complex environments.
• Experience working across customer acquisition, onboarding, engagement or retention programs.
• Familiarity with tools such as Optimizely, GA4, Adobe Analytics or similar platform.

Who are we?

Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+. Applicants can request an adjustment at any stage during the recruitment process by getting in touch with [e-mail]