Marketing Growth Manager

Network 10; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Paramount ANZ is seeking a Marketing Growth Manager to lead digital acquisition, retention and customer engagement across 10, 10 Drama, 10 Comedy and Nickelodeon platforms. Based in Sydney or Brisbane, you’ll shape a future-ready marketing team and partner with cross-functional colleagues to drive world-class activations.

You’ll balance data-led insights with creative storytelling, manage the martech stack and agencies, and deliver measurable outcomes that boost adoption and viewership across

Qualifications

• 5+ years in digital marketing leadership and strategic delivery.
• Proven ability to translate data into actionable insights.
• Experience leading cross-functional teams and agencies.

Responsibilities

• Drive growth and retention across linear and digital TV platforms.
• Lead and mentor a high-performing digital marketing team.
• Manage martech stack and agency partnerships.

Skills

Digital marketing

Team leadership

Data insights

Stakeholder management

Marketing automation

Paid media strategy

Analytics tools

Tools

Adobe Analytics

Braze

Branch

Job description

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem. We pride ourselves on creating content that gets people talking and you can watch and stream for free on 10, 10 Drama, 10 Comedy and Nickelodeon, plus a vast array of Free Ad-Supported Streaming TV (FAST channels) as well as our subscription video on demand service Paramount+.

Our extraordinary Marketing team has an opportunity available for an experienced and energetic digital marketing specialist with a track record of digital marketing best practice, strategic delivery, segmentation, media agencies, marketing automation platforms and online channels.

This is a permanent full-time role that can be based in SYDNEY or BRISBANE.

Enough about us! What you’ll do as Marketing Growth Manager:

Working closely with the National Marketing Director Broadcast & Digital you’ll be responsible for driving marketing growth and retention, customer engagement, and building a high performing, future-ready digital marketing team for the linear and digital television division of Paramount ANZ, including 10, 10’s streaming platform, 10 Drama, 10 Comedy, and Nickelodeon. You’ll have the opportunity to work on innovative and ‘world first’ digital activations, working with cross-functional teams to bring ideas to life.

Functions will include:

• Leading digital acquisition strategies to grow our customer base and optimise cost per acquisition, developing strategies to grow active an addressable users, consumption, loyalty and advocacy with a plan for increasing our digital maturity
• Working closely with Marketing leaders and media agency to ensure we are booking the most effective platforms and placements, implementing efficiencies across various channels, partners and platforms
• Leading and mentoring digital marketing team members, ensuring growth goals are achieved via paid performance marketing and owned communication channels
• Managing our Customer Engagement Platform and martech partners
• Ensuring best practice use of all paid, owned and earned digital and social placements, with data-led recommendations for optimisation and creative improvements
• Analysis of performance metrics using tools like Adobe Analytics, Braze, Branch, and agency paid metrics; implement optimizations.
• Managing the timely reporting to the NMD of all efforts, ensuring we are always considering both paid metrics and business outcomes against industry and previous campaign benchmarks for context.
• Budget management for digital initiatives as required, including forecasting and reconciliation
• Ensuring all marketing roadmap items are carried out in a timely manner, and proactively propose improvements

This is what we’re looking for:

• At least 5 years of experience in digital marketing
• Strong understanding of digital marketing best practice, strategic delivery, segmentation, marketing automation platforms and online channels
• Data-led, digitally savvy and confident in delivering complex data into meaningful insights
• Experience in leading and building high performing teams
• Confident and effective stakeholder management skills
• Proactive, collaborative, agile and always curious
• Outstanding interpersonal and communication skills

#LI-LG1

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers in 2023-24 and 2024-25. This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported.

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.