Marketing & Engagement Specialist (Regional Library)

Council Jobs; Coolamon; In loco; AUD 64.000 - 73.000; Tempo pieno

Vantaggi offerti da questo lavoro

Rostered day off (RDO) every three or四

Salary packaging opportunities

Weekly pay

Employee Assistance Program (EAP)

Family-friendly and supportive work环境

Local Government employment conditions

Descrizione del lavoro

Riverina Regional Library is seeking a creative and motivated Marketing & Engagement Officer to develop and deliver marketing initiatives that promote library services, increase membership and encourage reading and literacy across the region.

This permanent full-time role (35 hours per week) will create engaging content, coordinate promotions and develop targeted campaigns engaging diverse audiences, collaborating with branch staff to strengthen brand recognition and ensure consistent marketing

Competenze

• Qualifications in Marketing and Communications and/or demonstrated experience in the requirements of the role.
• Experience in management of, and creation of content for, digital and social media platforms, including front end website management, Facebook and Instagram.

Mansioni

• Coordinate RRL’s media and promotional activities, develop brand recognition and increase public engagement.
• Create content for internal and external media channels, including graphics, copy, media releases, short form video content and other formats as required.
• Develop targeted campaigns that engage a diverse range of audiences.
• Develop and maintain effective customer relationships and strategic partnerships.
• Provide leadership and training in marketing and promotions best practice.
• Maintain knowledge and skills in contemporary media, marketing and promotions, and collaborate with RRL and branch library staff on new engagement initiatives.
• Administer the marketing and promotions budget.
• Create and maintain templates and user guides in various formats for use by RRl and branch library staff and members.
• Deliver a consistent strategy and branding across RRL’s various channels, including social media, website, online catalogue, mobile apps, newsletter and physical resources.
• Assist in outreach services including the provision of events and campaigns.
• Respond to customer enquiries via various methods of communication as required.

Conoscenze

Marketing

Communications

Content creation

Digital media

Social media

Front end website management

Formazione

Marketing/Communications qualification

Strumenti

Facebook

Instagram

Descrizione del lavoro

Riverina Regional Library is seeking a creative and motivated Marketing & Engagement Officer to develop and deliver marketing initiatives that promote library services, increase membership and encourage reading and literacy across the region.

This permanent full-time role (35 hours per week) will create engaging content, coordinate promotions and develop targeted campaigns engaging diverse audiences, collaborating with branch staff to strengthen brand recognition and ensure consistent marketing