Marketing & Engagement Officer

Coolamon Shire Council; Wagga Wagga; On-site; AUD 64,000 - 73,000; Full time

Job summary

Riverina Regional Library in NSW seeks a Creative Marketing & Engagement Officer to lead marketing initiatives that promote library services, boost membership and support reading and literacy across the region. The role is permanent full time (35 hours per week) and collaborates with branch staff to ensure consistent branding and effective campaigns.

The role requires strong content creation, campaign development, media management and budget oversight, with a focus on diverse audiences and

Qualifications

• Marketing and Communications qualifications or demonstrated experience in the role.
• Experience creating content for digital and social media platforms including website management, Facebook and Instagram.
• Knowledge of marketing best practices, with preference to the public library sector or similar sector(s).
• Current Class C Driver’s Licence
• Developed copywriting and proofreading skills.
• Skills in graphic design, video editing, document design and publishing software.
• Experience in management of and creation of content and media releases for traditional media (print, radio, television).
• Experience in project management, planning and administrative skills.
• Understanding of Equal Employment Opportunity and Health & Safety requirements relevant to the role including risk assessment of activities and tasks.

Responsibilities

• Coordinate RRL’s media and promotional activities, develop brand recognition and increase public engagement.
• Create content for internal and external media channels, including graphics, copy, media releases, short form video content and other formats as required.
• Develop targeted campaigns that engage a diverse range of audiences.
• Develop and maintain effective customer relationships and strategic partnerships.
• Provide leadership and training in marketing and promotions best practice
• Maintain knowledge and skills in contemporary media, marketing and promotions, and collaborate with RRL and branch library staff on new engagement initiatives.
• Administer the marketing and promotions budget.
• Create and maintain templates and user guides in various formats for use by RRl and branch library staff and members.
• Deliver a consistent strategy and branding across RRL’s various channels, including social media, website, online catalogue, mobile apps, newsletter and physical resources.
• Assist in outreach services including the provision of events and campaigns.
• Respond to customer enquiries via various methods of communication as required.

Education

Marketing and Communications qualification

Class C Driver’s Licence

Tools

Graphic design software

Video editing software

Publishing software

Job description

Riverina Regional Library is seeking a creative and motivated Marketing & Engagement Officer to develop and deliver marketing initiatives that promote library services, increase membership and encourage reading and literacy across the region.

This role is permanent full time (35 hours per week) and is responsible for creating engaging content, coordinating promotional activities and developing targeted campaigns that connect with diverse audiences. Working collaboratively with Riverina Regional Library and branch library staff, you will help strengthen brand recognition, increase public engagement and ensure consistent marketing and communications across a range of digital and traditional platforms.

The salary range for this position is $1,403.60 to $1,600.04 (Band 2, Level 2, A-H)

Key Responsibilities

• Coordinate RRL’s media and promotional activities, develop brand recognition and increase public engagement.
• Create content for internal and external media channels, including graphics, copy, media releases, short form video content and other formats as required.
• Develop targeted campaigns that engage a diverse range of audiences.
• Develop and maintain effective customer relationships and strategic partnerships.
• Provide leadership and training in marketing and promotions best practice
• Maintain knowledge and skills in contemporary media, marketing and promotions, and collaborate with RRL and branch library staff on new engagement initiatives.
• Administer the marketing and promotions budget.
• Create and maintain templates and user guides in various formats for use by RRl and branch library staff and members.
• Deliver a consistent strategy and branding across RRL’s various channels, including social media, website, online catalogue, mobile apps, newsletter and physical resources.
• Assist in outreach services including the provision of events and campaigns.
• Respond to customer enquiries via various methods of communication as required.

Qualifications

• Qualifications in Marketing and Communications and/ord demonstrated experience in the requirements of the role.
• Experience in management of, and creation of content for, digital and social media platforms, including front end website management, Facebook and Instagram.
• Demonstrated knowledge of marketing best practices, with preference to the public library sector or similiar sector(s),
• Current Class C Driver’s Licence
• Developed copywriting and proofreading skills.
• Skills in graphic design, video editing, document design and publishing software.
• Experience in management of and creation of content and media releases for traditional forms of media, including print, radio and television.
• Experience in project management, planning, and administrative skills.
• Demonstrated understanding of Equal Employment Opportunity and Health & Safety requirements relevant to the role including risk assessment of activities and tasks.

About Us

Riverina Regional Library provides library services to communities across the Riverina, connecting people with books, information, technology, programs and learning opportunities. Through its network of branch libraries, RRL supports reading, literacy, lifelong learning and access to information for people of all ages.

Our focus is on delivering accessible, engaging and relevant library services that respond to the needs of our members and the communities we serve.