Marketing & Content Coordinator (eCommerce)

Deer Ruby; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Deer Ruby, and sister brand Heelalujah, are seeking a marketing-focused content creator in Sydney. You will craft engaging content, film behind-the-scenes footage, and support product launches across Instagram, TikTok and Pinterest. This is a fast-moving, founder-led role with ownership and variety.

You’ll work directly with the founder, helping bring campaigns to life quickly, updating Shopify, and collaborating on EDMs to grow two Australian eCommerce brands.

Qualifications

• 1–3 years' experience in marketing, social media or content creation.
• You are creative, organised and able to juggle multiple projects.

Responsibilities

• Content Creation: film and edit short-form videos, create product launches and lifestyle imagery, write captions, and manage content library.
• Marketing Campaigns: assist with campaign planning, weekly launches, EDMs, and prepare assets for Meta advertising.
• Shopify & Website: maintain product information and keep website content up to date.
• Meta Ads: assist with campaign setup and optimization.
• Community Management: respond to comments, engage with online communities, and monitor conversations.

Skills

Content creation

Video editing

Photography

Social media marketing

Campaign planning

Copywriting

Community management

Shopify

Tools

Shopify

Meta Ads

Instagram

TikTok

Job description

We're not looking for someone who simply schedules social posts.

We're looking for someone who's excited by creating beautiful content, launching new products, building engaged communities and helping grow two exciting Australian eCommerce brands.

Every week is different. One day you'll be filming behind-the-scenes content, the next you'll be launching a new collection, updating Shopify, writing EDMs or helping bring a campaign to life.

If you're creative, organised and love seeing your work directly impact sales, we'd love to hear from you.

About Us

We're the brands behind two growing Australian labels:

Deer Ruby — Beautifully designed personalised bags and lifestyle accessories with a focus on thoughtful design and timeless style.

Heelalujah — Australia's cheekiest heel-care brand, helping thousands of customers transform their feet every month.

This isn't a corporate marketing role. I'm the founder of both brands, and I move quickly, wear a lot of hats and love trying new ideas. You'll be working directly with me day to day, not slotting into a big marketing department so if you're someone who enjoys variety, taking ownership and seeing your work come to life fast, you'll fit right in.

What You'll Be Doing

Content Creation

This is a content-first role. You'll help create engaging content across both brands, including:

Filming and editing short-form videos for Instagram, TikTok and Meta Ads

Creating product launches, behind-the-scenes content and lifestyle imagery

Assisting with photography and photo editing

Repurposing content into multiple formats and scheduling it across Instagram, Facebook, TikTok and Pinterest

Writing captions and copy that reflect each brand's unique personality

Organising and maintaining our growing content library

Marketing Campaigns

Working alongside me, you'll:

Assist with campaign planning and execution

Support weekly product launches

Help create and schedule EDM campaigns

Prepare creative assets for Meta advertising

Monitor campaign and social performance and bring ideas for improvement

Help plan monthly content calendars and keep an eye on emerging trends

Shopify & Website

Maintain product information and Shopify metafields

Keep website content accurate and up to date

Assist with merchandising collections and launches

Meta Ads

Community Management

Help build genuine relationships with our customers by:

Responding to comments and direct messages

Engaging with our online communities

Monitoring conversations across social platforms

Escalating customer enquiries when needed

Helping maintain a positive, welcoming brand presence

About You

You'll probably have 1–3 years' experience in marketing, social media or content creation and love working in a fast-moving environment.

You’ll be someone who:

• Has an eye for beautiful content and design
• Loves Instagram, TikTok and digital marketing
• Is organised and thrives juggling multiple projects
• Enjoys turning ideas into content
• Writes confidently and communicates well
• Pays attention to the little details
• Is proactive and enjoys solving problems
• Wants to continue learning and growing