Marketing Coordinator

Ignte; Sydney; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

WeWork Sydney CBD

Flexible work style

Room to grow

Job summary

Ignte, based in Sydney, is hiring for an enthusiastic content and digital marketing assistant. You’ll coordinate content, webinars, events, website updates and email campaigns while supporting lead generation and sales administration.

This early-career role offers exposure to multiple parts of the business as you learn our marketing approach with an external agency. From day one you’ll help publish blogs, manage LinkedIn content, and build campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, business, commerce or a similar discipline.
• Strong written English with the ability to craft clear emails, posts and briefs.
• Interest in content, video and learning, and how to measure impact.
• Comfort with outreach calls and asking good questions.
• Interest in how marketing and sales work and how to measure it.
• An eye for on-brand design and strong organisational skills.
• Ability to manage multiple pieces of work with follow-through.
• Eligibility to work in Australia; visa sponsorship not available.

Responsibilities

• Coordinate content plan with Director and Senior Consultant and publish blogs.
• Edit, format and publish blogs; promote across LinkedIn, email and website.
• Manage LinkedIn company page; draft posts and analyse engagement.
• Repurpose content across channels including case studies and newsletters.
• Produce brand-aligned visuals using Canva and AI tools; apply refreshed messaging.
• Over time, draft content directly with support from AI tools.

Skills

Written English

Content mindset

Executive communication

Design eye

Organisational skills

Numbers/analytics

Sales awareness

Australian work eligibility

Education

Bachelor's degree in marketing, communications, business, commerce or similar

Job description

We work with many of Australia's and New Zealand's best-known charities, helping them better understand their supporters so they can raise more money and create better supporter experiences.

This role helps more charities discover and benefit from that work. You'll coordinate content, webinars, events, website updates and email marketing, while also supporting lead generation and sales administration.

You'll start by learning our clients, services and marketing approach while working alongside our digital marketing agency as they establish our marketing foundations. As your confidence and capability grow, you'll take increasing ownership of our content, campaigns and events.

You'll work closely with our Director, Senior Consultant, Client Success Manager and wider team. We're a small business, so you'll quickly gain exposure to every part of the organisation and see the impact of your work.

Key Responsibilities

Our new website will be ready when you start, and you will build and send our email campaigns from day one. Over your first six months, our digital marketing agency will set up the rest of our marketing foundations: positioning, email automation and always-on lead generation. You will work alongside them, learn how it all fits together, and take over the day-to-day from around six months.

1. Content and Thought Leadership

• Run our content plan: work with the Director and Senior Consultant to schedule blogs, prepare briefs, and hold us accountable for getting them written and published
• Edit, format and publish our blogs, the heart of our thought leadership, then promote each one across LinkedIn, email and the website
• Run our LinkedIn company page: schedule, post and track, and support the Director and Senior Consultant with their own posts
• Repurpose each piece across channels, such as case studies, short explainers, newsletters and social posts, using our AI tools and templates
• Produce brand-aligned visual assets using a mix of Canva and Claude Design, and apply our refreshed messaging consistently across every touchpoint
• From around twelve months, start drafting content yourself, supported by AI tools we build together

2. Video and Training Content

• Record screen-share videos of our app for training and promotion
• Help us build the training bank for our app: map what is needed, plan it, and hold us accountable for creating it
• Advise on what good video and learning content looks like: format, length, structure, and what keeps people watching to the end
• Coordinate the practical side: scheduling recordings, captions, uploading and keeping the library organised
• Turn webinars and longer content into short video clips for LinkedIn and email

3. Website, Email and CRM

• Maintain our new website and keep it up to date: new blogs, services, case studies, events and team updates
• Work alongside our agency, then take increasing ownership of improving website conversion: test and refine landing pages, calls to action and enquiry forms to turn more visitors into qualified sales leads
• Manage website analytics, and report on what is working and what to improve
• Build and send our email campaigns from the start, through our marketing automation platform: newsletters, webinar invitations and announcements
• Manage our new email platform: keep contact data clean, maintain clear segmentation, and make sure each audience gets the right communication mix
• Oversee subscription reminders and follow-ups from our app, and monitor our organisational email address
• From around six months, build warming journeys that nurture contacts over time with our content

4. Webinars, Events and Conferences

• Keep our webinar program on track: plan the calendar with the Director and Senior Consultant, who create the content
• Learn how to set up and run our webinars: registrations, speaker communications, run-sheets, recordings and follow-up
• Promote webinars across LinkedIn, email and the website
• Keep a calendar of sector events, awards and conferences, and recommend where we should speak, sponsor, exhibit or attend
• Coordinate submissions, collateral and promotion, ensuring contacts are captured and followed up in the CRM.
• Shadow the agency as they set up always-on lead generation and paid campaigns on LinkedIn and Google, then take over day-to-day management from around six months
• Keep landing pages and gated content fresh, so interest turns into enquiries
• Track performance across blogs, LinkedIn, paid, website (Google Analytics) and email, and provide recommendations
• Bring a monthly growth snapshot to the team: leads, conversion, engagement and what we are learning

6. Sales Administration: From Around Three Months

• Make lead validation calls: a friendly first conversation to understand who someone is, what they need and their timing, before passing them to the senior team
• Research prospective clients ahead of first meetings, so every conversation starts well informed
• Shadow the Director and Senior Consultant through the sales process, from discovery call to signed engagement. The senior team leads every sales conversation
• Keep next steps moving: reminders, follow-up emails, outreach and meeting scheduling
• Track every opportunity in the CRM through to a decision
• From around six to twelve months, help pull together proposals and scopes from our templates, with the senior team leading
• Hand new clients over to Client Success cleanly, so onboarding starts with everything the team needs

What We’re Looking For

We’re hiring for curiosity, communication and drive rather than for a list of tools. You do not need sales or marketing experience at a business like ours. You do need to enjoy people, content and getting things over the line.

• A bachelor’s degree in marketing, communications, business, commerce or a similar discipline
• Clear, confident written English. You can write an email or a social post people want to read, and can tell when a piece of writing could be better
• An interest in content in all its forms, including writing, video and learning, and a view on what makes it good
• Comfort picking up the phone, asking good questions and listening closely to the answers
• Real interest in how marketing and sales work: what makes someone enquire, what makes them convert, and how to measure it
• An eye for design. You know when something looks right and on brand, and you care when it doesn’t
• Strong organisation and follow-through. You can keep several pieces of work moving at once, and you are happy to keep others on track too
• Comfort with numbers. You can read a campaign report and say what it means

Attention to detail. You check your work, and you would rather find the mistake yourself

A genuine desire to do work that matters. Our clients are charities, and growing Ignte means helping more of them do more good

Eligibility to work in Australia. This position is not eligible for visa sponsorship

Proficient in Microsoft 365

Any exposure to marketing automation or email platforms, LinkedIn or Google Ads, or social scheduling tools

Any experience updating a website through a content management system

Any experience with Canva, Claude or similar design and AI tools, and curiosity about how AI can make marketing work better

Any experience with a CRM or sales pipeline tool

Experience in a customer-facing role: retail, sales, hospitality, events or student societies all count

A portfolio, blog, social account or channel you have run and can walk us through

Prior experience of, or volunteering in, the charity and not-for-profit sector

How We’ll Know It’s Working

• A recognised voice. Our blogs, LinkedIn, webinars and videos go out regularly, people read and share them, and the Ignte method is visible wherever we show up
• More of the right leads. Always-on lead generation brings in a steady flow of qualified enquiries, with a clear view of where they come from
• Smoother sales. Every lead is followed up, next steps never slip, and the senior team spends its time on the conversations that matter

Where This Role Can Lead

This is an early career role, and we are deliberately hiring below the level we expect it to become. As your skills grow, so will the role, and we will shape it around your strengths and interests.

We are a growing business, so there is room to make this role your own. Progression depends on capability rather than waiting for a vacancy. We will discuss it with you formally at six and twelve months.

Why This Role Matters

Charities operate under real constraints. Every dollar spent reaching the wrong supporter is a dollar not spent on the cause. We support charities who have a gap in internal capabilities and we do it at scale.

Our work can only help the charities that know about it. This role makes sure the right people hear about us and understand what we do.

If you want to become genuinely good at this and want your work to add up to something, this is a good place to start.

Working With Us

A small team means the people matter a lot. We like each other's company, we collaborate closely and we genuinely enjoy working with our clients.

We are based at WeWork in Sydney CBD, with free coffee in the mornings, drinks in the evenings and a building full of people doing interesting things

• We close between Christmas and New Year so everyone gets a proper break
• We are flexible with time for people who deliver
• We encourage new ideas and new ways of working
• Because the team is small, you will be trusted early and your ideas will be heard

We know no candidate ticks every box. If you're excited by the role, eager to learn and keen to make an impact, we'd love to hear from you.