Marketing Coordinator

Learning Links; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Meaningful work

Flexible hours and hybrid working

12 weeks’ paid parental leave

Salary packaging up to AUD 18,549

Parking reimbursement

Portable device claims

Structured 1:1s with your manager

Employee Assistance Program

Team events and committees

Job summary

Learning Links is seeking a Marketing Coordinator for Family Services in Sydney. You will plan and deliver campaigns to help families find, understand and access learning support programs for children.

You’ll create content, manage digital and traditional channels, and report on performance to inform future work. Based at our Alexandria Head Office with occasional travel across NSW, you will collaborate with the marketing team and the Brand, Growth & Advocacy department to support multiple

Qualifications

• A Degree in Marketing, Communications or Digital Media, or equivalent experience.
• Confidence with Microsoft Office.
• 1 to 2 years’ experience in digital marketing, communications or a similar role, or a demonstrated understanding of digital marketing and communication strategies.
• Hands-on digital skills with social media, email marketing, web content management systems and other digital tools.
• Strong writing and an eye for detail, with experience creating content in Canva or Adobe Creative Suite.
• Proven planning and organisation, with the ability to manage competing priorities and keep approvals moving.
• Curiosity about audience data, openness to new tools and a willingness to work across teams.

Responsibilities

• Deliver campaigns, coordinating tasks, timelines, assets and approvals, and coordinating events and promotions across digital and community channels.
• Create content families can use, from practical resources to email newsletters, automated email journeys and social media.
• Keep our website current with the Content Marketing and Website Lead, applying SEO and accessibility guidance to every update.
• Support paid and referral marketing, launching paid advertising campaigns, working with our Google Ads agency and creating collateral that strengthens referral pathways.
• Track and improve, reporting monthly to the Head of Marketing and sharing campaign performance as well as audience and competitor insights.
• Bring new ideas, including AI tools and workflow improvements, that grow reach, lift conversion and save time.

Skills

Digital marketing

Content creation

Social media

Email marketing

Web CMS

SEO basics

Canva

Adobe Creative Suite

WordPress

Google Ads

Salesforce Marketing Cloud

Paid ads

Education

Bachelor's degree in Marketing or related

Tools

WordPress CMS

Salesforce Marketing Cloud

Google Ads

Meta Ads

Job description

When a parent or carer is worried about how their child is learning, finding the right support should be simple. As our Marketing Coordinator for Family Services, you will plan and deliver campaigns that help families find, understand and access the programs and services their children need.

A Shared Focus on Children’s Learning

Learning Links has supported children who face difficulties with their learning since 1972. Our work brings together assessments, counselling, speech therapy, specialist tutoring and early childhood programs, in partnership with families, professionals and schools. We also raise funds and advocate, so more children receive the understanding and support they deserve.

Families are at the heart of your work. You will run campaigns across digital and traditional channels, develop content and resources, and report on performance so that we learn from every campaign.

This is a Full-Time position, based at our Alexandria Head Office, with occasional travel to events, schools and community locations across NSW.

You will report to the Head of Marketing and work closely with our marketing team and the wider Brand, Growth & Advocacy department, supporting our other audience portfolios when needed.

A Role with Variety and Purpose

• Deliver campaigns, coordinating tasks, timelines, assets and approvals, and coordinating events and promotions across digital and community channels.
• Create content families can use, from practical resources to email newsletters, automated email journeys and social media.
• Keep our website current with the Content Marketing and Website Lead, applying SEO and accessibility guidance to every update.
• Support paid and referral marketing, launching paid advertising campaigns, working with our Google Ads agency and creating collateral that strengthens referral pathways.
• Track and improve, reporting monthly to the Head of Marketing and sharing campaign performance as well as audience and competitor insights.
• Bring new ideas, including AI tools and workflow improvements, that grow reach, lift conversion and save time.

What You Will Bring

• A Degree in Marketing, Communications or Digital Media, or equivalent experience.
• Confidence with Microsoft Office.
• 1 to 2 years’ experience in digital marketing, communications or a similar role, or a demonstrated understanding of digital marketing and communication strategies.
• Hands-on digital skills with social media, email marketing, web content management systems and other digital tools.
• Strong writing and an eye for detail, with experience creating content in Canva or Adobe Creative Suite.
• Proven planning and organisation, with the ability to manage competing priorities and keep approvals moving.
• Curiosity about audience data, openness to new tools and a willingness to work across teams.

Most of all, you will care about improving outcomes for children and families.

Experience We Value. Skills We Can Help You Build.

WordPress, Salesforce or paid ads experience is desirable, not essential. Experience with WordPress or a similar CMS, Salesforce Marketing Cloud or a similar email platform, or Google Ads and Meta Ads will help. You will work alongside our marketing team and our Google Ads agency.

Not-for-profit or service sector experience is desirable, not essential. Experience in a not-for-profit, health, allied health, education or service-based organisation will help you hit the ground running.

What’s on Offer

We care for you, so you can care for children and families. Our promise is meaningful work with lasting impact, the flexibility to live well, the support to grow, and a team that values and includes you.

• Meaningful work with a charity supporting children’s learning and wellbeing since 1972, and a reward and recognition program that celebrates your impact.
• Flexible hours and hybrid working that fit your role and your life.
• 12 weeks’ paid parental leave for primary and secondary carers.
• Salary packaging of up to $18,549 and novated leasing, plus parking reimbursement and portable device claims.
• Structured 1:1s with your manager and Pathways to Purpose, our career pathway program.
• A free, confidential Employee Assistance Program and annual wellbeing initiatives.
• A team that includes you, with team events, action groups and committees where you can help shape our workplace.

Bring Your Ideas. Help Families Find the Support They Need.

We welcome diverse backgrounds, experiences and perspectives. Please tell us about any adjustments that would help you take part in the recruitment process.

We are committed to the safety and wellbeing of children and young people. Appointment is subject to Working with Children, NDIS Worker Screening and relevant pre-employment checks.