Marketing Coordinator

DARCHE; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

Darche is seeking a creative Marketing Coordinator to support the marketing team. You will produce on-brand content for digital platforms, drive engagement, and partner with creators to extend the brand reach across Australia and New Zealand.

You will manage content calendars, coordinate influencer collaborations, and report on performance. The role requires 2–3 years in marketing, a marketing qualification, and a passion for outdoor products.

Qualifications

• 2-3 years in a similar role.
• Marketing qualification.
• Experience creating digital content for social platforms (TikTok/Instagram/Facebook).
• Proficient with social media tools and Canva/CapCut/Adobe.
• Experience identifying target audiences and driving conversions.
• Excellent presentation and communication skills.
• Strong time management and multitasking abilities.
• Proactive with creative mindset.
• Genuine passion for outdoor products.
• Strong interpersonal and influencing skills.
• Willing to travel and attend weekend events.

Responsibilities

• Develop and manage the full content calendar and promotional calendar.
• Create engaging content across digital and traditional marketing in ANZ.
• Create authentic content reflecting the Darche brand.
• Coordinate collaborations end-to-end with influencers and sponsors.
• Report on channel growth, content performance and campaign outcomes.
• Capture and produce content at major trade shows and product launches.
• Work with product teams on training portal development.
• Contribute to annual marketing plan and calendar within budget.
• Provide digital content support for major retailers.

Skills

Marketing

Social media management

Content creation

Communication

Time management

Multitasking

Creativity

Travel willingness

Negotiation

Influencing

Education

Marketing qualification

Tools

CapCut

Canva

Adobe

Job description

Established in 1991, DARCHE® has become one of the best-known - and loved - Australian camping and outdoor adventure brands. Three decades on and DARCHE® continues to lead the outdoor space with innovative designs, superior quality products and commitment to our heritage. We offer a full range of products for serious tourers and campers alike.

About the role

We are seeking a driven and hands-on Marketing Coordinator with the ability to support our marketing team, produce engaging on-brand content across our digital platforms and support our retail channels. You will bring our brand to life, build an engaged community and partner with creators and influencers to extend our brand reach

You’ll be responsible for:

• Work with the team lead to develop and manage the full content calendar and the sales and marketing promotional calendar
• Create and produce engaging content across digital and traditional marketing in Australia and New Zealand of the brand across our social media platforms
• Creating and maintaining authentic and engaging content that reflects the Darche brand
• Coordinate collaborations end to end from concept/content creation to delivery of content internally, with influencers and inline with major sponsorships.
• Reporting on channel growth, content performance, influencer activity and campaign outcomes.
• Capturing and producing content across major ANZ trade shows and expos as well as product launches and promotional activities.
• Working with the product specialists on the development and management of the product training portal.
• Working with the team Lead and relevant product teams to formulate the annual marketing plan & calendar that supports budget
• Provide digital content support for major retailors

What you bring to the role:

We are seeking a creative and enthusiastic individual with a proven track record of leveraging social media to engage audiences and driving sales.

To be successful you will have the following skills and experience:

• Proven Experience – 2-3 years in a similar role.
• Qualification in Marketing
• Experience creating digital content for Social channels such as TikTok, Instagram, Facebook and other media platforms.
• Strong proficiency with social media management tools and content creation software such as CapCut, Canva, Adobe or similar products.
• Experience identifying target audiences and devising campaigns that engage, inform and drive conversion
• Excellent presentation skills with strong written and verbal communication
• Demonstrated strong time management and multi-tasking abilities
• A proactive attitude and willingness to bring new ideas with a creative and innovative mindset
• Genuine passion for our products and the Outdoor industry
• Strong interpersonal, negotiation and influencing skills
• A willingness to travel when required and attend weekend events

You can expect to work in a dynamic team environment, with colleagues who are passionate about the outdoor camping and 4WD industries.

Applications for this career opportunity are invited from Australian Citizens or residents with the right to work in Australia.