Marketing Coordinator

Charles Parsons; Melbourne; Presencial; AUD 54.000 - 72.000; Jornada completa

Descripción de la vacante

DARCHE is seeking a Marketing Coordinator to drive engaging, on-brand content across digital platforms in Australia and New Zealand. You will manage content calendars, partner with creators, and help expand our outdoor brand reach.

The role requires hands-on content creation, strong social media skills, and a collaborative approach to campaigns and product launches. Travel for events may be needed.

Formación

• 2–3 years of experience in a similar role.
• Qualification in Marketing.
• Experience creating digital content for social channels such as TikTok, Instagram, Facebook.
• Strong proficiency with social media management tools and content creation software.
• Excellent written and verbal communication.
• Ability to manage multiple tasks and meet deadlines.

Responsabilidades

• Develop and manage the full content calendar and promotional calendar.
• Create content for digital platforms across Australia and New Zealand.
• Coordinate influencer collaborations end-to-end.
• Report on channel growth, content performance, and campaign outcomes.
• Capture content at major ANZ trade shows and product launches.
• Support product training portals and internal teams.
• Contribute to the annual marketing plan and budget.
• Provide digital content support for major retailers.

Conocimientos

Content creation

Social media marketing

Campaign planning

Communication skills

Educación

Marketing degree

Herramientas

CapCut

Canva

Adobe Creative Suite

Descripción del empleo

Established in 1991, DARCHE® has become one of the best-known - and loved - Australian camping and outdoor adventure brands. Three decades on and DARCHE® continues to lead the outdoor space with innovative designs, superior quality products and commitment to our heritage. We offer a full range of products for serious tourers and campers alike.

About the role

We are seeking a driven and hands-on Marketing Coordinatorwith the ability to support our marketing team, produce engaging on-brand content across our digital platforms and support our retail channels. You will bring our brand to life, build an engaged community and partner with creators and influencers to extend our brand reach

You’ll be responsible for:

Work with the team lead to develop and manage the full content calendar and the sales and marketing promotional calendar

Create and produce engaging content across digital and traditional marketing in Australia and New Zealand of the brand across our social media platforms

Creating and maintaining authentic and engaging content that reflects the Darche brand

Coordinate collaborations end to end from concept/content creation to delivery of content internally, with influencers and inline with major sponsorships.

Reporting on channel growth, content performance, influencer activity and campaign outcomes.

Capturing and producing content across major ANZ trade shows and expos as well as product launches and promotional activities.

Working with the product specialists on the development and management of the product training portal.

Working with the team Lead and relevant product teams to formulate the annual marketing plan & calendar that supports budget

Provide digital content support for major retailors

What you bring to the role:

We are seeking a creative and enthusiastic individual with a proven track record of leveraging social media to engage audiences and driving sales.

To be successful you will have the following skills and experience:

Proven Experience – 2-3 years in a similar role.

Qualification in Marketing

Experience creating digital content for Social channels such as TikTok, Instagram, Facebook and other media platforms.

Strong proficiency with social media management tools and content creation software such as CapCut, Canva, Adobe or similar products.

Experience identifying target audiences and devising campaigns that engage, inform and drive conversion

Excellent presentation skills with strong written and verbal communication

Demonstrated strong time management and multi-tasking abilities

A proactive attitude and willingness to bring new ideas with a creative and innovative mindset

Genuine passion for our products and the Outdoor industry

Strong interpersonal, negotiation and influencing skills

A willingness to travel when required and attend weekend events

You can expect to work in a dynamic team environment, with colleagues who arepassionate about the outdoor camping and 4WD industries.