Marketing Coordinator

Hyne & Son; Gold Coast City; On-site; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Wellbeing programs

Product discounts

Career growth

Job summary

Rocky Point, part of the Hyne Group, is seeking a Marketing Coordinator on a full-time, nine-month fixed-term contract on the Gold Coast. You will coordinate campaigns across email, website, social media and print, and write engaging content to support brand initiatives.

You'll work with the marketing team to manage publishing schedules, monitor campaign activity and optimise assets and messaging for best results across channels.

Qualifications

• Strong copywriting and written communication skills.
• Experience coordinating multi-channel marketing campaigns across email, website, social media and print.
• Social media planning, publishing and community management experience.
• Excellent organisation, time management and attention to detail.
• Strong stakeholder communication and project coordination skills.
• Analytical, solutions-focused and hands-on approach.

Responsibilities

• Support development and delivery of brand, marketing and lead generation campaigns.
• Coordinate multi-channel marketing activities across email, website, social media and print.
• Monitor campaign performance and provide insights to drive continuous improvement.
• Identify market trends and opportunities to support business growth.
• Assist with website updates, content management and digital marketing initiatives.
• Support new product launches, including campaign coordination and marketing collateral.
• Manage customer communications, EDMs, mailing lists and targeted campaigns.
• Plan, schedule and manage social media content, engagement and reporting.
• Coordinate trade shows, events and promotional activities to generate leads and brand awareness.
• Collaborate with internal teams, external agencies and content creators to deliver marketing projects.
• Develop written content for newsletters, blogs, publications and marketing materials.
• Maintain brand assets and ensure communications align with guidelines and approvals.

Skills

Copywriting

Campaign coordination

Social media planning

Writing content

Brand awareness

Analytics & reporting

Stakeholder communication

Tools

Canva

Adobe Creative Suite

Job description

Your Next Role

Are you an organised and creative marketing professional with strong copywriting skills and experience coordinating multi-channel campaigns?

Rocky Point is looking for a Marketing Coordinator to support marketing strategy across The Garden Family, Rocky Point and Bassett Barks activities. Joining us on a full-time, nine-month fixed-term contract, you will coordinate campaigns and content across email, websites, social media and printed materials.

Working alongside the wider marketing team, you will manage publishing schedules, write engaging content, monitor campaign activity and coordinate completed creative assets across marketing channels.

Key responsibilities include

• Support the development and delivery of brand, marketing and lead generation campaigns.
• Coordinate multi-channel marketing activities across email, website, social media and print.
• Monitor campaign performance and provide insights to drive continuous improvement.
• Identify market trends and opportunities to support business growth.
• Assist with website updates, content management and digital marketing initiatives.
• Support new product launches, including campaign coordination and marketing collateral.
• Manage customer communications, EDMs, mailing lists and targeted marketing campaigns.
• Plan, schedule and manage social media content, community engagement and reporting.
• Coordinate trade shows, events and promotional activities to generate leads and brand awareness.
• Collaborate with internal teams, external agencies and content creators to deliver marketing projects.
• Develop written content for newsletters, blogs, publications and marketing materials.
• Maintain brand assets and ensure all communications align with brand guidelines and approval processes.

About you

You are a proactive and highly organised marketing professional who combines strong written communication with a practical approach to campaign coordination.

You'll bring

• Strong copywriting and verbal communication skills.
• Experience coordinating multi-channel marketing campaigns.
• Social media planning, publishing and community management experience.
• Excellent organisation, time management and attention to detail.
• Strong stakeholder communication and project coordination skills.
• An analytical, solutions-focused and hands-on approach.
• The ability to work independently and collaboratively.

Desirable experience

• A qualification in marketing, communications or a related discipline, or equivalent practical experience.
• Familiarity with SEO, SEM, CRM platforms and Google Analytics.
• Experience with email marketing, content management and social media scheduling platforms.
• Working knowledge of Canva or Adobe Creative Suite for light edits.

About us

Rocky Point has a simple philosophy. We seek to help all Australians enjoy great results with the plants they grow. Whether that's helping home gardeners make the most of their land, or helping industry professionals grow their businesses, we're here to supply the best products so our customers can create the best results possible.

Rocky Point has grown into one of Australia's leading producers of gardening and landscaping products. We proudly package and distribute premium quality products for home gardeners, professional growers, and landscapers through well-established retail and wholesale channels nationwide.

As part of the Hyne Group, a proudly Australian, family-owned business with a legacy in sustainable forestry, we've expanded our capabilities even further. The recent integration of Bassett Barks into the Rocky Point family strengthens our supply chain, deepens our raw material expertise, and enables us to deliver even greater value to our customers. With a combined 60+ years' experience in growing media and landscape supply, we're continuing to lead the way in sustainable, innovative horticultural solutions.

Why Rocky Point?

As a team member you will enjoy benefits such as:

Wellbeing programs - employee assistance program to support you and your immediate family with counselling and support as needed.

• Working for a family-owned Australian business.
• Generous product discounts to help achieve the garden of your dreams
• A feel-good brand that genuinely cares for our people, community, and environment.
• Career growth in an expanding and progressive company who is market leader in the industry.

If you're ready to bring your writing, organisation and campaign coordination skills to a collaborative marketing team, we'd love to hear from you!