Content Creator & Social Media Manager

Byron Bay Gifts; Byron Bay; On-site; AUD 41,000 - 83,000; Part time

Job summary

Byron Bay Gifts is looking for a commercially minded Social Media & Performance Content Manager to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush. This casual, 2-day-per-week role in Byron Bay focuses on turning content into commercial results.

You’ll develop, test and refine creative with the Marketing Manager, using a rich library of photography and video and your own ideas to drive CTR, ROAS and engagement.

Qualifications

• Experience in social media, digital marketing or performance content, ideally within e-commerce.
• Hands-on experience with Meta Ads Manager and metrics such as CTR, CPC, CPA and ROAS.
• Ability to identify strong hooks and turn one piece of content into multiple concepts.
• Comfortable with data to decide what content to create next.
• Confident filming and editing short‑form video and creating polished social assets.
• Concise, persuasive copywriting skills.
• Comfortable using AI tools in daily workflow.

Responsibilities

• Turn existing photography and video into engaging Meta ads, reels and social content.
• Develop and test different hooks, angles, copy and creative variations.
• Navigate Meta Ads Manager and understand key campaign metrics.
• Review performance and report what’s working, what isn’t and what to test next.
• Work with Marketing Manager on campaigns, promotions and creative strategy.
• Create original photo and video content for social and paid campaigns, including filming and editing.
• Manage organic social media content, scheduling and day-to-day activity.
• Create and send email newsletters and promotional campaigns.
• Develop content around new products, launches, seasonal campaigns and brand stories.
• Use AI tools to ideate, copy, develop and repurpose content.
• Keep across emerging social, creative and e‑commerce trends.

Skills

Social media

Performance content

E-commerce

Digital marketing

Video editing

Copywriting

Tools

Shopify

Klaviyo

Canva

CapCut

Job description

Social Media & Performance Content Manager

Casual | 2 days per week | Byron Bay

We’re looking for a commercially minded Social Media & Performance Content Manager to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush.

This isn’t a role that’s simply about keeping the Instagram feed looking good. We’re looking for someone who understands what makes people stop, click and buy — and knows how to turn great content into commercial results.

You’ll work closely with our Marketing Manager to develop, test and refine creative based on actual performance. You’ll have access to a substantial library of professional photography and video, regular new content shoots, established brands to work with, and plenty of scope to develop and test your own creative ideas.

Key responsibilities

• Turn existing photography and video into engaging Meta ads, reels and social content
• Develop and test different hooks, angles, copy and creative variations
• Navigate Meta Ads Manager confidently and understand key campaign and creative metrics
• Review performance and clearly report what’s working, what isn’t and what we should test next
• Work closely with our Marketing Manager on campaigns, promotions and creative strategy
• Create original photo and video content for social and paid campaigns, including filming and editing short-form content
• Manage organic social media content, scheduling and day-to-day activity
• Create and send email newsletters and promotional campaigns
• Develop content around new products, launches, seasonal campaigns and brand stories
• Use AI tools to work faster and smarter across ideation, copy, creative development, editing and content repurposing
• Keep across emerging social, creative and e-commerce trends, identifying ideas and formats worth testing across our brands

About you

• You have experience in social media, digital marketing or performance content, ideally within e-commerce
• You understand the difference between content that looks good and content that performs — ideally, you can do both
• You have hands‑on experience with Meta Ads Manager and understand metrics such as CTR, CPC, CPA and ROAS
• You can identify a strong hook and turn one piece of content into multiple creative concepts
• You’re comfortable looking at data and using it to decide what content to create next
• You’re confident filming and editing short-form video and creating polished social assets
• You can write concise, persuasive copy
• You’re comfortable and confident using AI tools as part of your everyday workflow

• You’re proactive and commercially curious — you don’t wait to be told what content to create and are comfortable bringing new ideas, testing them and learning from the results
• You’re organised and able to manage a content calendar and multiple campaigns

Experience with Shopify, Klaviyo, Canva and CapCut or similar editing tools would be highly regarded.

The role

This is a casual, 2-day-per-week role based in Byron Bay, initially through the busy Christmas period, with the potential to become ongoing for the right person.

It’s an opportunity to work across two established but very different e-commerce brands, with the freedom to experiment, test ideas and see the commercial impact of your work.

Hourly rate commensurate with experience.

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