JAG - Marketing & Social Media Coordinator

APG & Co Pty Ltd

Sydney

Hybrid

AUD 65,000 - 90,000

Full time

3 days ago

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Benefits offered by this job

50% off all brands

Hybrid WFH and studio/office space

4pm Friday finishes

Birthday leave

Employee Assistance Program

Paid Parental Leave

Job summary

APG & Co Pty Ltd is seeking a Marketing & Social Coordinator to support the JAG brand through content creation, social planning, influencer engagement, and video production for campaigns and activations. The role emphasizes cohesive brand storytelling across platforms and collaboration with Product and Creative leads.

The position offers hybrid work options in Australia, opportunity to lead content from concept to execution, and a focus on timely, authentic storytelling across digital channels.

Qualifications

Ideally 2 years of experience in a marketing or content role in fashion.
Strong design sensibility and visual storytelling.
Experience managing social media planning, executing and management tools.
Excellent organizational skills with multiple projects and deadlines.
Keen eye for detail and proactive problem solving.
Strong written communication adaptable to channels.

Responsibilities

Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
Develop a mix of static, carousel, and video content to maintain a dynamic social presence.
Write captions aligned with brand tone and engagement strategies.
Monitor trends and viral content for timely posts.
Identify, engage, and manage relationships with influencers and brand ambassadors.
Coordinate influencer partnerships and UGC strategies, track performance and ROI.
Film and edit short-form video content (Reels/TikTok) using CapCut or Premiere.
Manage content calendar and support paid social campaigns.
Liaise between Product and Marketing to ensure accurate product info for campaigns.
Support campaign photoshoots, in-store activations, run sheets, and on‑the‑day logistics.
Own the marketing planner, weekly calendar updates, asset handover, and review.

Skills

Marketing experience

Content creation

Social media planning

Design sensibility

Organizational skills

Written communication

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

APG & Co

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

ABOUT JAG

Founded in 1972 on Chapel Street, Melbourne, JAG is the original Australian denim brand, redefined for today. We design effortless, elevated wardrobe staples that embody the Australian lifestyle. Our collections are designed for the weekend, focusing on high-quality finishes, responsible production, better basics, and denim.

JAG is entering an exciting new chapter — growing distribution, repositioning our brand, and elevating our product.

Description of Role

The Marketing & Social Coordinator supports the Marketing Manager in executing brand marketing campaigns and social media strategies. This role is responsible for managing content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.

Social Media & Content Creation

Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
Develop a mix of static, carousel, and video content to maintain a dynamic social presence.
Write compelling captions that align with brand tone of voice and engagement strategies.
Monitor trends and viral content to create timely and relevant posts.

Influencer & Community Engagement

Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.
Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.
Track influencer performance and provide reports on engagement, conversions, and ROI.
Actively engage with followers through comments, DMs, and interactive content to build community.
Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.

Video Editing & Reel/TikTok Production

Film and edit high-quality short-form video content, including Reels and TikToks.
Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro).
Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.
Manage a content calendar to ensure a consistent flow of fresh and engaging video content.
Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.

Product and Sample Management

Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.
Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots)
Organise and manage sample sets for campaigns, ensuring availability and accuracy.
Work closely with producers and the Creative Lead to streamline product handling during shoots.

Campaign & Event Support

Support the production of campaign photoshoots and in-store activations, including coordinating castings, securing permits, preparing run sheets, and managing on-the-day logistics.
Support the implementation of marketing activations in standalone stores and concession pads including new store openings.
Capture and edit behind-the-scenes content from events, launches, and activations.
Create post-event recap videos and highlight reels for social media.
Support marketing and PR initiatives with engaging storytelling and content.

Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.

Marketing Planner Management

Own the day-to-day management of the JAG marketing planner, updating the marketing calendar weekly to reflect current campaigns, launches, and activity.
Coordinate with the Graphic Designer and Ecommerce teams to ensure weekly assets are briefed in, returned, and handed over on time.
Review all assets before handover to ensure they are accurate, free of typos, and meet JAG's brand standards.
Flag any timing risks, gaps, and changes to the Marketing Manager early so the planner stays on track.

Analytics & Performance Tracking

Track influencer content performance, social media engagement, and campaign effectiveness.
Provide insights on content performance and optimize strategies based on analytics.
Conduct competitor analysis to stay ahead of social media and influencer trends.

About You

Ideally 2 years of experience in a marketing or content role in fashion
Strong design sensibility and an understanding of visual storytelling.
Experience managing social media planning, executing and management tools
Excellent organisational skills with the ability to manage multiple projects and deadlines.
A keen eye for detail and a proactive approach to problem-solving.
Strong written communication skills and the ability to adapt messaging to different channels.
Creative, organised, optimistic, enthusiastic and solutions focused

Perks & Benefits

As part of the APG family, you’ll enjoy: