Marketing Communications Planner - Trade Campaign Lead (Hybrid)

Woolworths Group; Geehi; Hybrid; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Woolworths Group in Australia is seeking a Marketing Communications Planner on a 12-month fixed-term contract to manage end-to-end customer trade events, marketing communications, strategy, creative, execution and measurement. You will run campaigns across channels, manage assets and budgets, brief agencies with insights, and drive collaboration with in-store marketing, eCom and catalogue teams.

The role offers hybrid work, exposure to a global retail network and programs to support wellbeing

Qualifications

• Demonstrated experience coordinating communications and campaign management across multiple channels (advertising, PR, social, in-store).
• Experience from objectives/briefing to strategic/creative evaluation, production and measurement.
• Background in media with channel, customer insights and briefing.
• Experience with financial best practice - budgeting and reporting.
• Understanding of agency best practices for briefs and partnerships.
• Proficiency in using insights to drive decisions.
• Proactive, organized with strong attention to detail.

Responsibilities

• Run key campaigns and always-on communications across planned, owned and earned channels.
• Manage end-to-end components (e.g., advertising) and deliver assets to channel teams.
• Oversee detailed media plans to support activities.
• Manage budgets including production and media expenditure.
• Create excellent agency briefs with insights aligned to business objectives.
• Deliver high-quality creative assets and campaign executions, including collaboration with specialist teams.
• Coordinate with in-store marketing, eCom and catalogue to ensure campaign excellence.
• Engage third parties such as Brand Ambassadors or talent as needed.

Skills

Campaign management

Channel coordination

Media planning

Budgeting

Agency briefs

Creative evaluation

Stakeholder management

Insights usage

Job description

Woolworths Group in Australia is seeking a Marketing Communications Planner on a 12-month fixed-term contract to manage end-to-end customer trade events, marketing communications, strategy, creative, execution and measurement. You will run campaigns across channels, manage assets and budgets, brief agencies with insights, and drive collaboration with in-store marketing, eCom and catalogue teams.

The role offers hybrid work, exposure to a global retail network and programs to support wellbeing