Australia Marketing & Communications Lead

Sydney Children'S Hospitals Network; Gold Coast City; A distancia; AUD 17.000 - 30.000; A tiempo parcial

Descripción de la vacante

Coral Expeditions is seeking a Social Media Assistant (home based, part-time) to craft engaging content that resonates with seasoned travelers. You will edit videos, write captions, and manage cross-platform posts while maintaining the Coral voice.

You’ll collaborate with multiple teams, optimise captions for discoverability, and prepare monthly performance updates using Analytics and email tools. A passion for travel and storytelling is essential.

Formación

• Experience in marketing communications, content marketing, PR or digital marketing.
• Exceptional writing and editing skills.
• Strong attention to detail and organisational skills.
• Confidence working with CRM and email marketing platforms.
• Curiosity, initiative and a willingness to contribute ideas.
• A genuine passion for travel and storytelling.
• The ability to understand and engage with mature, well-travelled audiences.

Responsabilidades

• Write and edit clear, engaging copy for websites, email newsletters, press releases, social media, and brochure collateral in line with brand guidelines and customer profile.
• Work with Customer and Product teams to ensure up-to-date information across all communication channels.
• Ensure all copy aligns with brand guidelines and accurately tells the Coral Expeditions story.
• Ensure marketing and reservations database is up to date and clean; appropriately segment data for email sends.
• Be confident analysing data and providing insights and recommendations.
• Plan and execute communication elements of marketing campaigns and track ROI with dashboards and reports.
• Prepare guest communications spanning customer journey lifecycle; use Google Analytics and Mailchimp for reporting.

Conocimientos

Video editing

Canva Pro

CapCut

Social media writing

British English

Herramientas

Google Analytics

Mailchimp

Meta Business Suite

Buffer

Monday.com

Descripción del empleo

Social Media Assistant for a Personal Branding Service in Australia (Home Based Part Time)

Job Description

• Edit raw videos supplied into engaging Instagram Reels, YouTube Shorts and LinkedIn clips.
• Add strong hooks, captions, music, transitions and branding.
• Create polished, professional and visually appealing content.
• Use Canva Pro and CapCut confidently.
• Follow the different brand guidelines, colours, fonts and tones.
• Improve and uplift existing content rather than simply reposting it.
• Repurpose videos and content for different platforms.
• Bring fresh, creative ideas to improve engagement.
• Produce original, human‑edited work rather than generic AI‑generated content.
• Create and schedule posts across Instagram, Facebook and LinkedIn.
• Manage content for Harveys Angel and Hustle & Grow Consulting.
• Use Meta Business Suite and Buffer.
• Work towards having content prepared and scheduled up to three months ahead.
• Ensure content is accurate, professional and on‑brand.
• Proactively identify gaps in the content calendar.
• Capture her ideas and organise them into actionable tasks.
• Maintain a backlog of future content ideas.
• Track deadlines, approvals and scheduled posts.
• Keep her content calendar organised and up to date.
• Assist with improving her Monday.com setup.
• Write engaging captions in British English.
• Follow the different brand tones and writing guidelines.
• No emojis in captions.
• Research relevant keywords and hashtags.
• Optimise captions and descriptions for discoverability.
• Create engaging hooks and calls to action.
• Prepare a short monthly performance report covering likes, reach, engagement and follower growth.
• Recommend improvements based on what content performs well.

Coral Expeditions is Australia’s pioneering cruise line. We specialise in a unique style of immersive adventures by small expedition ship. With humble beginnings hosting cruises on the Great Barrier Reef, the company has grown into a borderless fleet of three ships carrying between 72 and 120 guests. For four decades, Coral has operated with a single purpose – to take small groups of likeminded explorers to remote places with expert guidance and warm Australian hospitality. We offer a wide range of domestic and international destinations. Coral is part of the NRMA Group, a member‑owned brand that also operates NRMA Parks & Resorts, SIXT car rental, NRMA Electric Vehicle charging network and various marine businesses.

We’re looking for someone who genuinely loves travel, culture, history, nature and human connection—and can translate those passions into engaging content that resonates with our audience of experienced, curious and highly engaged travellers.

What You’ll Do

• Write and edit clear, engaging copy for websites, email newsletters, press releases, social media, and brochure collateral in line with brand guidelines and customer profile.
• Work with Customer and Product teams to ensure up to date and correct information across all communication channels.
• Work with Brand to ensure all copy is line with brand guidelines and accurately tells the Coral Expeditions story.
• Ensure marketing and reservations database is up to date and clean.
• Appropriately segment and prepare data for email sends.
• Be confident analysing data and providing insights and recommendations.
• Plan and execute communication elements of marketing campaigns, ensuring they align with overarching company goals and brand guidelines.
• Track ROI on activity and report performance to business through dashboards and reports.
• Prepare guest communications which are accurate, engaging and convey the Coral Expeditions voice. These will span customer journey lifecycle.
• Utilise tools such as Google Analytics and Mailchimp to provide meaningful reporting and analysis to the broader commercial team.

What You’ll Bring

• Experience in marketing communications, content marketing, PR or digital marketing.
• Exceptional writing and editing skills.
• Strong attention to detail and organisational skills.
• Confidence working with CRM and email marketing platforms.
• Curiosity, initiative and a willingness to contribute ideas.
• A genuine passion for travel and storytelling.
• The ability to understand and engage with mature, well‑travelled audiences.

What's in it for you

• Join a friendly, professional, supportive team environment.
• Career growth in a progressive and expanding Australian company who lead the way in expedition travel.
• The opportunity to work and travel to amazing destinations with inspiring products.
• Progressive flexibility, leave and well‑being benefits to balance all of life's priorities.
• Travel discounts on SIXT car rental, cruises, and accommodation at our award‑winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA membership including free Roadside Assistance & discounts on fuel, groceries, movie tickets, gym memberships, attractions, restaurants and much more.
• Discounts on a range of NRMA personal insurance products including car, home & travel.

This position is open to candidates based in Australia who hold Australian residency due to the nature of our business, with substantial Australian work experience.

We’re for inclusion, diversity and representing the members, guests, customers and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

As we screen all applicants and select candidates whose qualifications and experience meet our needs, we will carefully consider your application during the initial screening and will contact you if you are selected to continue in the recruitment process. We wish you every success!