Marketing Campaign Manager

TheDriveGroup; Melbourne; On-site; AUD 120,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Ownership of projects

Fast-paced company growth

Job summary

A dynamic eCommerce brand is seeking a Digital Marketing & Campaign Manager in Sydney. The role involves leading integrated marketing campaigns and collaborating across functions, ensuring that the brand's unique voice resonates well with target audiences while managing significant budgets. Ideal candidates will have at least 5 years of marketing experience within eCommerce, focusing on creative and data-driven approaches to increase customer growth.

Qualifications

• 5 years of marketing experience, ideally in eCommerce.
• Hands-on experience developing and executing creative campaigns.
• Comfortable interpreting performance metrics.

Responsibilities

• Lead planning and execution of multi-channel marketing campaigns.
• Contribute to strategies for new customer acquisition and retention.
• Monitor key metrics and optimize based on performance.

Skills

Marketing Experience

Data-Driven Campaigns

Performance Metrics

Creative Development

Cross-Functional Collaboration

Tools

Meta Ads Manager

Google Analytics

Figma

Job description

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This range is provided by TheDriveGroup. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

About the Role

We’re working with a fast-scaling eCommerce brand that’s redefining what it means to deliver high-performing, customer-first marketing in the DTC space. With a focus on comfort, creativity, and sustainability, this brand is on a mission to grow globally—and they’re now looking for a dynamic Digital Marketing & Campagin Manager to join the team.

This is an exciting opportunity for a creative thinker with strong commercial acumen. You’ll lead integrated marketing campaigns from concept to launch, working cross-functionally to drive customer growth and ROI—while still championing the brand’s unique voice.

What You’ll Be Doing

• Own campaign strategy – Lead the planning and execution of multi-channel marketing campaigns, ensuring they’re on-brand and performance-focused - managing $10m-$12m annual budgets
• Fuel growth – Contribute to strategies that attract new customers and retain loyal ones, with a focus on driving long-term brand and business value.
• Shape creative direction – Work closely with design and content teams to develop compelling visuals and messaging that resonate with target audiences.
• Oversee production workflows – Coordinate timelines, approvals, and delivery across various creative formats, including photo, video, and digital.
• Manage budgets with intent – Allocate and track spend across campaigns, keeping efficiency and ROI top of mind.
• Track what matters – Monitor key metrics using platforms like Meta Ads Manager and Google Analytics, reporting on what’s working and where to optimise.
• Work across the business – Partner with digital, product, creative, and external teams to ensure smooth and effective campaign rollouts.

What We’re Looking For

• 5 years of marketing experience, ideally within a fast-paced eCommerce brand
• Hands-on experience developing and executing creative, data-driven digital campaigns.
• Comfortable interpreting performance metrics like ROAS, CPA, and CTR.
• Proficient in Meta Ads Manager, Google Analytics, and familiar with creative tools such as Figma.

Why You'll Love it

• Hybrid
• Be part of a company that is scaling fast!
• Take real ownership of projects and bring your ideas to life

This role operates a hybrid work model and is based near Central Station

If you'd like to hear more about this position or see a full JD please reach out to [e-mail]

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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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