Social Media Manager

Macpeople; Sydney; Hybrid; AUD 110,000 - 130,000; Full time

Job summary

A leading marketing and content team is seeking a Social Media Manager to enhance brand visibility and drive engagement. The role involves developing social media strategies, managing content calendars, and collaborating with media agencies. This position offers flexibility with remote working options and a competitive salary.

Qualifications

• Minimum 4 years’ experience in social media strategy.
• Strong analytical skills focused on audience insights.
• Exceptional content creator with brand-aligned copy.

Responsibilities

• Develop social media strategy to drive engagement.
• Oversee all paid and organic social media initiatives.
• Manage the social media content calendar.

Skills

Analytical Skills

Communication

Content Creation

Tools

Social Media Management Tools

Job description

This range is provided by Macpeople. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$110,000.00/yr - A$130,000.00/yr

Direct message the job poster from Macpeople

Expertise in Design, Marketing and Digital Recruitment

Our CBD-based client and high-profile national industry body has a permanent full-time opportunity for a Social Media Manager to work within a marketing and content team and deliver content across education, membership, and event products.

The successful applicant will drive social media strategy to grow engagement, enhance brand visibility, and support lead generation across education, membership, and events.

Key responsibilities include:

• Develop the social media strategy and plan with clear objectives aimed at driving engagement and growth across all key channels
• Oversee all paid and organic social media initiatives
• Create engaging social content that resonates with key target audiences
• Collaborate with the company's media agency to align paid strategies with organic efforts
• Manage the social media content calendar to enhance the customer experience
• Oversee the creative direction and tone of social content
• Work collaboratively across the business to align the social media content plan.

Key requirements include:

• A minimum of 4 years’ experience driving and executing social media strategies
• Strong analytical skills with a focus on goal-setting, audience insights, and data-driven content optimisation
• Exceptional content creator with a knack for crafting engaging, brand-aligned copy
• Proficient in using social media management tools for scheduling, monitoring, analysing, and reporting
• An understanding of social algorithms and the agility to adapt to changes for maximum impact
• Confident communicator with excellent interpersonal skills.

This opportunity is available immediately and offers a competitive salary with flexibility around core hours and remote working.

If you’re passionate about building online communities and delivering results through content and campaigns, this is your chance to shape a national industry body's social presence. Alternatively, call Carl on 02 9223 3033 for further information.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Design

• Industries

  Marketing Services and Design Services

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