Marketing and Development Manager

The Canberra Glassworks; South Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

Canberra Glassworks seeks a Marketing and Development Manager to lead marketing, communications and audience development. You will strengthen the organisation’s public profile, increase visitation, participation and sales, and deliver campaigns and supporter engagement for long-term sustainability.

The role includes leading digital marketing, including the new website and CRM system. You will direct annual marketing plans, manage brand identity, media relations and campaigns across digital and

Qualifications

• Substantial experience in marketing and communications strategy and campaign delivery.

Responsibilities

• Lead integrated marketing and communications to support artistic, audience and commercial objectives.

Skills

Marketing strategy

Campaign management

Project management

Digital marketing

CRM management

Audience development

Brand management

Stakeholder management

Content creation

Education

Bachelor’s degree in marketing/communications/arts management or related field

Tools

CRM systems

Job description

The Marketing and Development Manager leads Canberra Glassworks' marketing, communications and audience development activities. The role strengthens the organisation's public profile, increases visitation, participation and sales, and delivers campaigns and supporter engagement that contribute to long-term sustainability. The position leads digital marketing development, including the new website and customer relationship management (CRM) system.

STATEMENT OF KEY RESPONSIBILITIES

Marketing and Communications

Lead the planning and delivery of integrated marketing and communications that support artistic, audience and commercial objectives.

Develop and deliver annual marketing and communications plans and campaigns across exhibitions, programs, public programs, retail and tourism.

Oversee brand identity, media relations, advertising and communications across digital and traditional channels.

Strengthen Canberra Glassworks' national profile as a leading centre for contemporary glass and a cultural destination.

Evaluate campaign effectiveness and report on reach, engagement, visitation and sales.

Digital Strategy and Audience Development

Lead website redevelopment and manage external digital specialists.

Implement and oversee the CRM system, audience segmentation and targeted communications.

Coordinate digital platforms, including events, retail and supporter communications, to improve customer experience and conversion.

Development and Supporter Engagement

Work with the Deputy Director and Director to deliver fundraising, sponsorship and supporter initiatives aligned with the organisation's revenue growth strategy.

Manage multiple communications stakeholder streams, campaigns, events and engagement.

Develop fundraising appeals and compelling content demonstrating the impact of Canberra Glassworks.

Content and Creative Direction

Develop an annual content plan and provide creative direction for campaigns, publications and digital communications.

Working with the Director, commission and manage designers, photographers, videographers and other external specialists.

Identify and communicate stories about artists, making, exhibitions and the cultural impact of the organisation.

Ensure the quality, consistency and timely delivery of content within agreed budgets.

Planning and Management

Contribute to organisational planning and collaborate with departmental managers to support participation, retail sales and audience growth.

Prepare and manage marketing and communications budgets, schedules and external contracts.

Establish effective planning, performance reporting and evaluation systems.

Contribute to a positive, collaborative, inclusive and safe workplace culture.

Other

Other duties consistent with the skills and responsibilities of the position as directed by the Director.

SELECTION CRITERIA

Substantial experience in marketing and communications strategy, campaign delivery and project management.

Experience leading digital projects, working with CRM systems and using audience data to improve outcomes.

Experience managing creative suppliers, budgets and competing deadlines.

Demonstrated ability to develop campaigns that increase engagement, participation or revenue.

Strong knowledge of digital marketing, audience development, brand management and media communications.

Understanding of commercial and visitor-focused marketing, including retail, events or tourism.

Sound understanding of fundraising and supporter engagement in a not-for-profit context.

Essential Personal Abilities/Skills

Excellent writing, communication and relationship-management skills.

Strategic, creative and commercially aware approach with strong attention to detail.

Ability to work collaboratively across teams, manage priorities and meet deadlines.

Empathy for and interest in art, craft, design and the creative process.

Relevant qualifications in marketing, communications, arts management or a related field.

Experience in the arts or cultural sector and with website redevelopment or CRM implementation.