Digital Marketing Manager

finder.com.au; Sydney; Sur place; AUD 110 000 - 180 000; Plein temps

Avantages offerts par ce poste

Life Leave

Free daily lunch in-office

Parental leave (16 weeks)

Résumé du poste

Finder is seeking a Digital Marketing Manager to own paid media performance for our insurance verticals, managing multi-million dollar budgets and driving revenue, margin and ROAS. You’ll lead across search, paid social, display and native, and own the commercial conversations with partners to scale impact.

Your work centers on strategy with leadership, data-driven testing, and collaboration with internal teams and external agencies.

Qualifications

• 5+ years of hands-on performance marketing experience.
• Deep, hands-on expertise in Google Ads (SEM), including Performance Max & AI Max.
• Strong experience with Meta and TikTok ad platforms.
• Strong commercial acumen with margin, payouts and unit economics; able to negotiate with partners.
• Comfortable with data and experimentation; able to set up tests and interpret results.

Responsabilités

• Own the paid media strategy and multi-million dollar budget for our insurance verticals, accountable for revenue, margin and ROAS targets.
• Lead campaign management and optimisation across paid search, paid social, display and native, with Google Ads as a core channel.
• Forecast, plan and pace spend, and report performance and insights to senior stakeholders.
• Design and run a structured test-and-learn roadmap across channels, audiences, bidding and creative.
• Evaluate, negotiate and launch new channel opportunities, partnerships and custom placements.
• Set creative strategy and brief our in-house designer and external agencies, using performance data to guide what we make next.
• Work with commercial, product and content teams to improve conversion and grow insurance beyond paid media.
• Find ways to use AI and automation to make our paid media operation faster and smarter.

Connaissances

Paid media strategy

Budget management

Cross-channel advertising

Communication skills

AI & automation

Outils

Google Ads

Meta Ads

TikTok Ads

Description du poste

At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does with their money.

If that sounds like your kind of problem, this is the seat for you.

Who we are

At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does with their money.

If that sounds like your kind of problem, this is the seat for you.

Role Overview

Finder is one of Australia's largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Aussies can compare over 100 categories with Finder, providing a unique opportunity to own complex, multi-channel strategies in a highly competitive category.

As a Digital Marketing Manager, you'll own paid media performance for our insurance verticals - setting strategy, managing multi-million dollar budgets and being accountable for paid revenue, margin and ROAS. You'll lead across search, paid social, display and native, and own the commercial conversations that come with them, from partner negotiations to custom placements. Our in-house designer and external creative agencies are on hand to help bring your strategies to life.

Your focus will be on our insurance verticals, which cover health, car and home. Insurance is an established and high-growth vertical at Finder, and paid media is a major driver of its growth. You'll be a senior voice in how we grow it - shaping strategy with leadership and helping more Australians find a better deal.

Main Responsibilities

• Own the paid media strategy and multi-million dollar budget for our insurance verticals, accountable for revenue, margin and ROAS targets
• Lead campaign management and optimisation across paid search, paid social, display and native, with Google Ads as a core channel
• Forecast, plan and pace spend, and report performance and insights to senior stakeholders
• Design and run a structured test-and-learn roadmap across channels, audiences, bidding and creative
• Evaluate, negotiate and launch new channel opportunities, partnerships and custom placements
• Set creative strategy and brief our in-house designer and external agencies, using performance data to guide what we make next
• Work with commercial, product and content teams to improve conversion and grow insurance beyond paid media
• Find ways to use AI and automation to make our paid media operation faster and smarter

Essential Requirements

• 5+ years of hands-on experience managing large-scale performance marketing campaigns with multi-million dollar budgets
• Deep, hands-on expertise in Google Ads (SEM), including account structure, bidding strategies, Performance Max and AI Max
• Strong experience with Meta and TikTok ad platforms
• Strong commercial acumen - you understand margin, payouts and unit economics, and are confident negotiating with partners
• Comfortable with data and experimentation: you can set up and read tests, work with attribution, and turn data into clear decisions
• Proficiency in leveraging AI and LLM tools to enhance marketing efficiency and creative output
• Confident communicator who can present strategy and results to senior stakeholders
• Experience in insurance, financial services or another regulated category is preferred but not required
• You're adaptable and enjoy working in an agile environment

Perks/Benefits

• 5 days of additional 'Life Leave' each year to use for life's big moments.
• Free daily lunch in-office.
• Generous gender-neutral parental leave (up to 16 weeks in Australia).

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email ***email_hidden*** with any questions or feedback.