Mandarin-Speaking B2B Marketing Director

EBR Ever Better Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

EBR Ever Better Recruitment in Sydney is seeking a seasoned B2B marketing professional to lead go-to-market strategies for the business, launching products, generating leads, and shaping experiential and social media campaigns across regions.

You will collaborate with agencies, manage day-to-day marketing activities across channels, develop content for materials, newsletters, monitor performance, and report on pipeline progress to meet monthly targets.

Qualifications

• Degree in Business/ Marketing/communications.
• Minimum 5 years of professional work experience in B2B marketing environment, with experience in Media Marketing or IT sector preferred.
• Marketing experience in the financial industry is plus.
• Experience and very knowledgeable in marketing automation tools.
• Passionate and strong in developing and implementing marketing and communication strategies.
• Well-developed organizing and time management skills with the ability to prioritize and manage multiple tasks and projects at any one time.
• Proven success in developing customer-focused, multi-year marketing strategies including deployment, measurement, evaluation of return and optimization using innovative approaches.

Responsibilities

• Establish the go-to-market strategies for business, encompasses product launch, lead generation, experiential and social media.
• Support effective internal and external communications including public relations to drive exposure of Media Corp International in the region and the key focus industries.
• Experience in global market promotion, familiar with online and offline media resources (e.g., Facebook, Google, WeChat etc.)
• Proactively develop, implement and manage the day-to-day tactics and execution of marketing activities across all channels and platforms, including events and digital marketing campaigns.
• Working closely with agencies to create targeted campaigns
• Research/make recommendations and execute on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
• Develop compelling content for marketing materials, speaker interviews, case studies, EDMs, and external newsletters.
• Monitor and analyze marketing program effectiveness and performance regularly.
• Track and drive marketing leads through the sales process and report status/results regularly.
• Meeting monthly pipeline and lead generation targets
• Brand strategy and development for business
• Establish the go-to-market strategies for business, encompasses product launch, lead generation, experiential and social media.
• Support effective internal and external communications including public relations to drive exposure of Media Corp International in the region and the key focus industries.
• Experience in global market promotion, familiar with online and offline media resources (e.g., Facebook, Google, WeChat etc.)
• Proactively develop, implement and manage the day-to-day tactics and execution of marketing activities across all channels and platforms, including events and digital marketing campaigns.
• Working closely with agencies to create targeted campaigns
• Research/make recommendations and execute on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
• Develop compelling content for marketing materials, speaker interviews, case studies, EDMs, and external newsletters.
• Monitor and analyze marketing program effectiveness and performance regularly.
• Track and drive marketing leads through the sales process and report status/results regularly.
• Meeting monthly pipeline and lead generation targets
• Brand strategy and development for business

Skills

Go-to-market strategy

Lead generation

Digital marketing

Content creation

Marketing automation

Event marketing

Public relations

Analytics

Education

Bachelor's degree in Business/ Marketing/ communications

Tools

Marketing Automation

Job description

EBR Ever Better Recruitment in Sydney is seeking a seasoned B2B marketing professional to lead go-to-market strategies for the business, launching products, generating leads, and shaping experiential and social media campaigns across regions.

You will collaborate with agencies, manage day-to-day marketing activities across channels, develop content for materials, newsletters, monitor performance, and report on pipeline progress to meet monthly targets.