Luxury Digital Marketing & Brand Lead

Accor; Sydney; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Exclusive hotel and dining benefits

Accor network opportunities

Job summary

Sofitel Sydney Darling Harbour, Accor's luxury flagship hotel on Sydney's waterfront, seeks a Digital Marketing & Brand Manager to own the hotel's digital presence, brand storytelling, CRM, content, and campaigns to strengthen engagement and drive direct bookings.

You will develop multi-channel strategies across social, content, SEO and partnerships, work with internal teams and agencies, and turn creative ideas into measurable commercial outcomes.

Qualifications

• Experience in digital marketing, content and campaign management (luxury hotels preferred).
• Strong copywriting and storytelling with attention to detail.
• Experience with social media strategies across platforms.
• Knowledge of website CMS, SEO, GA, and CRM tools.
• Collaborative, able to manage multiple priorities in fast-paced environment.

Responsibilities

• Develop multi-channel social media strategy across Facebook, Instagram, LinkedIn and YouTube.
• Create and amplify content across photography, video, digital assets, articles.
• Manage integrated campaigns across owned, earned, paid and partner channels.
• Maintain the hotel's brand narrative across digital channels.
• Manage PR, partnerships and influencer initiatives.
• Optimise the hotel's digital ecosystem to drive bookings.
• Plan annual online marketing and CRM communications.
• Develop SEO activity and increase organic traffic.
• Monitor KPI tracking and reporting.
• Analyze data to identify optimization opportunities.
• Manage budget and marketing expenditure.

Skills

Content creation

Social media strategy

Campaign management

Analytics

Project management

Storytelling

Collaboration

Education

Degree in Marketing/Communications

Tools

Website CMS

SEO

Google Analytics

CRM platforms

Job description

Sofitel Sydney Darling Harbour, Accor's luxury flagship hotel on Sydney's waterfront, seeks a Digital Marketing & Brand Manager to own the hotel's digital presence, brand storytelling, CRM, content, and campaigns to strengthen engagement and drive direct bookings.

You will develop multi-channel strategies across social, content, SEO and partnerships, work with internal teams and agencies, and turn creative ideas into measurable commercial outcomes.