Marketing Manager - InterContinental Brisbane

IHG Hotels & Resorts; Brisbane; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Accommodation

Staff discounts

Training & development

Job summary

InterContinental Brisbane is seeking a marketing professional to develop and execute strategic plans, manage digital marketing channels, and lead content that highlights luxury experiences and venues.

You will collaborate across departments to drive campaigns supporting revenue growth, oversee creative assets, and build strong media partnerships, all while maintaining the InterContinental brand standard in Brisbane’s luxury market.

Qualifications

• Minimum 2–4 years of hospitality or marketing experience.
• Proven ability to work with external vendors to deliver objectives.
• Strong interpersonal, communication and presentation skills.
• Creative mindset with ability to develop innovative marketing solutions.
• Experience in budget management and resource allocation.
• Tertiary studies in Marketing, Mass Communication, Media or related field.
• Fluent in English.
• Full working rights in Australia.

Responsibilities

• Develop and execute strategic marketing plans to drive awareness, engagement and revenue across hotel operations.
• Manage the hotel's digital marketing ecosystem, including website content, social media, email marketing and online campaigns.
• Lead the creation of compelling content and storytelling that showcases luxury experiences, venues and offerings.
• Build and maintain relationships with media, influencers, tourism partners and key stakeholders to boost brand visibility.
• Collaborate with Revenue, Sales, Food & Beverage and Operations to develop campaigns supporting commercial objectives.
• Oversee development of marketing collateral, photography, videography and brand assets ensuring InterContinental standards.
• Monitor campaign performance, analytics and market trends to optimise activity and ROI.
• Manage marketing budgets and agency relationships to deliver high-quality outcomes.
• Identify partnerships and opportunities to strengthen InterContinental Brisbane's presence in Brisbane luxury travel.
• Partner with leadership to support refurbishment campaigns and relaunch communications.
• Lead marketing coordination for renovation milestones and guest experience enhancements.
• Champion the InterContinental brand experience across all touchpoints.

Skills

Marketing strategy

Digital marketing

Content creation

Brand management

Campaign planning

Education

Bachelor's in Marketing or related

Tools

Google Analytics

CRM systems

SEO/SEM

Job description

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

InterContinental Brisbane is redefining luxury hospitality in the heart of the city. Located above the iconic Queen Street Mall and built on the architectural legacy of Harry Seidler, the hotel combines timeless design, elevated service and genuine connections to the people, places and experiences that make Brisbane unique.

As we embark on an exciting refurbishment and enhancement program, we are investing in the next chapter of our story, strengthening our position as Brisbane's most coveted luxury address. This transformation presents a unique opportunity to help shape how our hotel is experienced, perceived and celebrated by guests, clients and the wider market.

A little taste of your day-to-day

Every day is different, but as part of our team, you will play a key role in:

• Develop and execute strategic marketing plans that drive awareness, engagement and revenue across all areas of the hotel.
• Manage the hotel's digital marketing ecosystem, including website content, social media channels, email marketing and online campaigns.
• Lead the creation of compelling content and storytelling that showcases the hotel's luxury experiences, people, venues and offerings.
• Build and maintain strong relationships with media, influencers, tourism partners and key stakeholders to enhance brand visibility and reputation.
• Collaborate with Revenue, Sales, Food & Beverage and Operations teams to develop campaigns that support commercial objectives and business performance.
• Oversee the development of marketing collateral, photography, videography, brand assets and promotional materials, ensuring consistency with InterContinental brand standards.
• Monitor campaign performance, digital analytics and market trends to optimise activity and maximise return on investment.
• Manage marketing budgets and agency relationships to deliver high-quality outcomes efficiently and effectively.
• Identify new partnerships, activations and opportunities that strengthen the hotel's presence within the Brisbane market and luxury travel landscape.
• Partner with the Director of Sales & Marketing to develop and deliver strategic campaigns that support the hotel's refurbishment, repositioning and relaunch, helping strengthen InterContinental Brisbane's position as Brisbane's most coveted luxury address.
• Lead the marketing coordination of key renovation milestones, new product launches and guest experience enhancements, ensuring clear, engaging and impactful communication across all channels.
• Champion the InterContinental brand experience through every touchpoint, ensuring all marketing activity reflects the sophistication, service and sense of place that define InterContinental Brisbane.

What we need from you

• A minimum of 2-4 years of relevant experience in hospitality or marketing setting.
• Proven ability to work with external vendors to deliver objectives
• Strong interpersonal, communication and presentation skills
• Creative mindset with the ability to develop innovative marketing solutions
• Experience in budget management and resource allocation
• Tertiary studies in Marketing, Mass Communication, Media or related field
• Fluent in the English language
• Impeccable grooming standards and good personal hygiene
• Full working rights in Australia without restrictions

What you can expect from us

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care - that you notice the little things that make a difference to guests as well as always looking for ways to improve – in return we’ll reward all your hard work with a great salary and benefits – including accommodation, package benefits, great room discount and superb training.

We are proud to be IHG and we know you will be too. Visit http://careers.ihg.com/ to find out more about us.