Luxury Hotel Digital Brand Manager

Tip Top; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Sofitel Sydney Darling Harbour seeks a creative, commercially minded Digital Marketing & Brand Manager to own the hotel’s digital presence, brand storytelling, CRM and web experience. You will lead multi‑channel content, campaigns across social, SEO and partnerships, work with internal teams and agencies, and drive direct bookings while upholding Sofitel’s luxury standards.

This role offers exposure to global Accor networks, opportunities to shape guest journeys and elevate the Sofitel brand

Qualifications

• Degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, content and campaign management in luxury hospitality.
• Strong copywriting, storytelling and content creation skills.

Responsibilities

• Develop multi-channel social media strategy across platforms.
• Create and amplify content across photography, video, digital assets and articles.
• Manage integrated campaigns across owned, earned, paid and partner channels.
• Maintain brand narrative across digital channels, ensuring consistency and on-brand storytelling.
• Oversee CRM communications, SEO and website optimization.
• Collaborate with agencies, photographers and internal stakeholders to deliver campaigns.

Skills

Digital marketing

Content strategy

Campaign management

Copywriting

Social media management

Analytics & data interpretation

Project management

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

CMS

SEO

Google Analytics

CRM platforms

Job description

Sofitel Sydney Darling Harbour seeks a creative, commercially minded Digital Marketing & Brand Manager to own the hotel’s digital presence, brand storytelling, CRM and web experience. You will lead multi‑channel content, campaigns across social, SEO and partnerships, work with internal teams and agencies, and drive direct bookings while upholding Sofitel’s luxury standards.

This role offers exposure to global Accor networks, opportunities to shape guest journeys and elevate the Sofitel brand