Luxury E-commerce Experience Architect

L'Oréal; City of Melbourne; Hybrid; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Growth opportunities

Immediate responsibility

Diversity & inclusion

Social impact

Job summary

L’Oréal is seeking an Online Shopper & Experience Lead in Australia to shape the digital journey for our Luxe brands. Reporting to the CMO, you will define the strategy for our online presence and drive luxury beauty growth across D2C and partner channels.

You will lead e-commerce strategy, analytics, UX/merchandising, and campaign optimization while collaborating with brand and media teams to maximize online sales and brand impact.

Qualifications

• Demonstrated experience in digital platform or e-commerce management.
• Strong project management skills with the ability to lead cross-functional initiatives.
• Analytical mindset, with proficiency in using data to drive decisions.
• Solid understanding of User Experience (UX/UI) principles.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Strategic Planning & Alignment: Develop and execute local e-commerce and brand activation strategies that align global guidelines with yearly business frameworks to drive luxury beauty market share.
• Data & Performance Analysis: Continuously monitor and analyze e-commerce performance metrics—including sales, traffic, conversion rates, and acquisition costs—to identify key online growth opportunities.
• Omnichannel UX & Merchandising: Implement best-in-class online merchandising, user experience (UX), and customer service standards across all digital platforms, including D2C, indirect & pure players including Amazon.
• Media & Funnel Optimization: In partnership with media leads, influence lower-funnel performance media and brand activation strategies to successfully drive customer conversions and maximize return on marketing investment.
• Optimizations & Campaign Strategy: Deliver data-driven recommendations for platform-specific optimizations, promotional campaigns, and product assortment adjustments to improve key performance indicators.
• Budget & Resource Allocation: Provide strategic budget allocation recommendations to Brand teams, ensuring efficient resource utilization and strong alignment between brand activities and online sales goals.
• Market Intelligence & Innovation: Research competitor activities, emerging technologies, and consumer trends within the e-commerce landscape to proactively adapt to changes and maintain a competitive edge.

Skills

E-commerce management

Project management

Data-driven decisions

UX/UI understanding

Stakeholder communication

Job description

L’Oréal is seeking an Online Shopper & Experience Lead in Australia to shape the digital journey for our Luxe brands. Reporting to the CMO, you will define the strategy for our online presence and drive luxury beauty growth across D2C and partner channels.

You will lead e-commerce strategy, analytics, UX/merchandising, and campaign optimization while collaborating with brand and media teams to maximize online sales and brand impact.