Loyalty Manager

craveable brands.; Willoughby City Council; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Summer Working Hours

Free food

Paid Good Deed days

Extra day of leave in birthday month

Job summary

Craveable Brands is seeking a Loyalty Manager based in Willoughby City Council to develop and manage digital loyalty programs aimed at enhancing customer retention across their iconic brands.

This role involves leveraging technology, data analytics, and digital marketing to create impactful loyalty initiatives. Candidates must have a Bachelor's degree and at least 3 years of relevant experience, along with strong analytical and communication skills.

Flexible working arrangements including summer hours and unique perks like extra birthday leave and free meals make this an exciting opportunity.

Qualifications

• Minimum 3 years of experience in loyalty program management or a related field.
• Strong understanding of digital marketing and customer engagement strategies.
• Analytical mindset with proficiency in data analysis and reporting tools.

Responsibilities

• Develop and execute a comprehensive digital loyalty program strategy.
• Leverage digital channels to engage loyalty program members.
• Utilise customer data and analytics to gain insights into customer behaviour.

Skills

Loyalty program management

Digital marketing strategies

Data analysis

Communication skills

Education

Bachelor's degree in Marketing, Business or related field

Job description

Feeling Fried? Make real impact and bring your special spice to the table as a Loyalty Manager in our digital team!

• Flexible, hybrid working; standard across all our support centre roles.
• Benefits including half day Fridays in summer, birthday leave and FREE chicken!
• The chicken came first and so do you! We're humans not numbers!

About Us

At Craveable Brands we’re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s. And while some of our brands have been around for over 50 years, today we’re one of the fastest growing restaurant brands in the country.

We're big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we’re all committed to success and can see the outcomes of our efforts. You can even taste it.

NB: This role is a 9 month fixed-term contract

About the role

The Loyalty Manager develops, implements, and oversees strategies and programs aimed at building and maintaining customer loyalty through digital channels. This role focuses on leveraging technology, data analytics, and digital marketing techniques to create and manage effective loyalty programs across our brands that enhance customer retention, satisfaction, and advocacy.

Key Activities Include:

Loyalty Program Strategy

• Develop and execute a comprehensive digital loyalty program strategy aligned with business objectives.
• Identify opportunities to enhance customer retention and increase brand advocacy through digital channels.

Digital Engagement

• Leverage digital channels, including email, mobile apps, and social media, to engage and communicate with loyalty program members.
• Create targeted and personalised digital campaigns to drive participation and loyalty.
• Manage one direct report (offshore) responsible for improving loyalty customer service outcomes.

Data Analysis

• Utilise customer data and analytics to gain insights into customer behaviour and preferences.
• Identify key trends and opportunities for optimising the loyalty program based on data-driven insights.
• Continuously monitor and evaluate the performance of the loyalty programs.
• Implement optimisations and enhancements to improve program effectiveness and member satisfaction.

Cross-Functional Collaboration

• Collaborate with marketing, digital, and customer service teams to ensure seamless integration of loyalty initiatives across channels.
• Work with IT teams to implement and maintain the technical infrastructure supporting the loyalty program.

Communication and Promotion

• Develop communication plans to promote the loyalty program to existing and potential customers.
• Collaborate with marketing teams to create promotional materials and campaigns.
• Focus on enhancing the overall member experience within the loyalty program.
• Implement strategies to address customer feedback and improve program features.

About You

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in loyalty program management or a related field.
• Strong understanding of digital marketing and customer engagement strategies.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Excellent communication and collaboration skills.
• Experience with loyalty program technology and platforms.
• Creative thinker with the ability to develop innovative loyalty program initiatives.

We offer:

• Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer!
• Free food at all our brands cause don’t we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.

Don't let the passion for chicken fool you, we're a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.

If this sounds like the type of place you can spread your wings, apply today.

We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.