Local Area Marketing Specialist

LMG; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work

6 Me leave days

16 weeks parental leave

Fertility treatment leave

Wellbeing app

Paid study leave

Volunteer day

Job summary

Loan Market Group is seeking a senior marketing enablement leader to empower 1,000+ broker businesses across Australasia. You will design AI-driven playbooks and tools, build self-service marketing content, and run workshops to drive adoption and local growth.

You will partner with brokers and senior stakeholders, coaching teams to lift performance while maintaining brand integrity across all suburbs. Hybrid work model and substantial leave options support work-life balance.

Qualifications

• 5+ years of local area marketing experience driving local growth.
• Proven business acumen to link marketing models to budgets.
• AI-first mindset with ability to build and train workflows.
• Strong change management and cross-stakeholder collaboration.
• Excellent communication and coaching skills for brokers.
• Marketing degree or equivalent required.

Responsibilities

• Architect the strategic LAM framework for 500+ businesses.
• Design and implement AI-assisted workflows to speed marketing requests.
• Develop self-service marketing toolkits with brand-compliant content.
• Lead adoption through workshops, sessions, and webinars.
• Drive brand activation and local market presence postcode by postcode.
• Present at state events to educate brokers.
• Collaborate with Ray White to implement digital lead toolkit.

Skills

Local marketing strategy

AI-driven marketing

Change management

Cross-stakeholder collaboration

Broker coaching

Education

Marketing degree or equivalent

Job description

We are Australasia’s largest privately owned aggregator group, backing more than 6,000 brokers and advisers across Australia and New Zealand. Partnering with over 110 banks and lenders, we support independent businesses alongside our own Loan Market brand. In FY26, our brokers helped over 400,000 people settle over $167 billion in loans and reached a collective loan book of $428 billion, proof of what happens when scale meets real drive.

We live our values in everything we do. Compassion for our customers, doing what we say, being curious and thinking openly, going further together. We’re ambitious, but we keep our feet on the ground, always hungry, always humble, and focused on being the absolute best at what we do. We were proud to be named Australian Financial Review BOSS Best Place to Work - Banking, Superannuation and Financial Services & in 2025!

About the role -

Your mission is to empower our 1000+ broker businesses to implement marketing programs in their local marketplaces, generate more leads and build their pipeline.

You will spearhead our broker-facing enablement strategy, designing and deploying AI-driven playbooks, tools and programs so that local broker businesses are empowered to implement their own local area marketing plans.

This role is only available to candidates based Sydney or Brisbane.

Duties and Responsibilities -

• Architect the strategic LAM framework for 500+ businesses, prioritising AI-enabled playbooks that drive acquisition and retention at scale.
• Design and implement AI-assisted workflows that automate routine marketing requests, ensuring the network operates with maximum speed and minimum friction.
• Develop self-service marketing toolkits to provide brokers with high-quality, brand-compliant content on demand.
• Lead the adoption of marketing initiatives through interactive workshops, small group sessions, and online webinars.
• Drive brand activation, collaborative in-community marketing efforts and brand compliance for Loan Market, postcode by postcode, ensuring a Loan Market brand presence in every suburb we operate.
• Present at state events (Elevate, broker retreats, PD Days etc) to educate brokers on how to find and keep clients.
• Collaborate with Ray White to implement a digital lead toolkit and help brokers find ways to farm more referral leads out of their local Ray White offices.

KPIs -

• Platform adoption & enablement: Percentage of the network actively utilising the local area marketing toolkit and AI tools.
• Leads: growth in the number of broker business self-generated leads.
• Localised Net Promoter Score (NPS): Network/broker customer satisfaction score

Skill and experience required -

• Local area marketing experience: 5+ years of experience executing strategic, data-backed marketing plans that drive local growth, ideally within the finance or broking industry.
• Business acumen: A proven ability to connect marketing models to budget requirements and leverage channel insights to drive sustainable growth.
• AI-first mindset: You don’t just use AI; you build, prompt, and train workflows that make marketing execution simple, rapid, and effective for non-technical users.
• Change management: Strong capability in transforming marketing operations, with a focus on empowering teams to excel.
• Relational influence: Exceptional communication skills with a proven ability to collaborate across all levels - from local brokers to senior stakeholders.
• Coaching & education: Passionate about helping small business owners; you are comfortable presenting at large events and engaging directly with brokers to drive adoption of new initiatives.
• Qualifications: Marketing degree or equivalent

Benefits -

• Flexibility & Balance: Hybrid work (min. 2 office days per week, including a team anchor day), 6 additional ‘Me’ leave days, flexible public holiday swaps, and options to purchase additional annual leave.
• Family & Wellbeing: 16 weeks paid parental leave (plus superannuation support), paid fertility treatment leave, 12 days personal leave, and access to the Sonder wellbeing app.
• Growth & Development: Dedicated paid study leave and L&D programs for each stage of your career
• Community: Participation in the Loan Market Group Foundation (with donation matching) and a paid volunteer day.

Using AI in your application:

At LMG we embrace innovation, and we are comfortable with candidates using AI tools to assist in preparing their application. We encourage you to use these tools to polish your resume but please be mindful that your application should remain an honest representation of your own experience and qualifications. We are keen to get to know your true capabilities and how your specific background aligns with our team, which we will explore further in our conversations and interviews.