Local Area Marketing Manager - Campaign

endeavour group careers; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Endeavour Group's ALH Hotels is seeking a Local Area Marketing Manager - Campaigns to lead the campaign delivery team across our pub network and translate venue marketing plans into high-impact local campaigns. You will manage the end-to-end lifecycle and balance central strategy with local autonomy to drive guest visitation.

You will drive productivity with systems and templating tools, collaborate with Central Marketing and Local Partners, and ensure compliance with ABAC, RSA, RSG, and gaming

Qualifications

• Solid generalist marketer with 6+ years in marketing campaign management or traffic/production management.
• Experience in multi-site, hospitality or franchised models.
• Understands balance of head-office vs local autonomy with standardised frameworks for regional needs.
• Hands-on across the entire campaign lifecycle: brief creation, creative coordination, regional rollout, post-campaign analysis/reporting.
• Agile project management mindset for managing competing regional timelines and deliverables.
• Proven track record of leading, coaching, and resourcing creative production, digital execution, or campaign delivery teams.
• Deep experience with project management platforms, workflow automation, dynamic asset templates, and digital delivery tools.
• Strong partnerships with central brand teams, creative specialists, and field partners.
• Tertiary qualification in marketing or equivalent practical industry experience is desirable.

Responsibilities

• Lead, coach, and resource the campaign delivery team to ensure high-quality execution across planned and reactive venue campaigns.
• Manage resource allocation and workload distribution to meet SLAs across campaign delivery and foster accountability.
• Partner with Central Marketing and Local Area Marketing Partners to expand the Growth Playbook and standardised campaign execution frameworks.
• Embed dynamic workflow platforms and automated templating tools to streamline partner briefing intake and shorten lead times.
• Oversee hands-on execution across the entire campaign lifecycle—from brief creation to post-campaign analysis.
• Oversee execution support for pub-specific campaigns, venue activations, local events, and tactical promotional initiatives.
• Maintain strict quality control and regulatory oversight to ensure compliance with ABAC, RSA, RSG, and gaming regulations.

Skills

Campaign management

Traffic management

Project management

Digital delivery tools

Leadership coaching

Education

Marketing qualification

Tools

Project management platforms

Workflow automation

Dynamic asset templates

Digital delivery tools

Job description

Let’s go to the pub!” Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

Job Description

• Write your story,leave your mark
• Join this high impact role, driving guest visitation across our pub network
• Bring your deep end to end campaign delivery experience to this new opportunity

The Local Area Marketing Manager - Campaigns within ALH Hotels is a critical execution-focused leadership role.

You will lead the campaign delivery execution team, converting venue marketing plans into high-impact local campaign activity that drives guest visitation.

You will manage the campaign execution engine, driving team productivity and adopting systems and tools to deliver campaigns quickly and at scale.

Balancing the centralised strategy with local autonomy, you will partner closely with Central Marketing and Local Area Marketing Partners to continually expand the Growth Playbook, manage end-to-end workflows, and oversee the execution of pub-specific marketing and local event activations.

Sound good? Read on.

Here’s a snapshot of the responsibilities:

• Lead, coach, and resource the campaign delivery team to ensure high-quality execution across both planned and reactive venue campaigns.
• Manage resource allocation and workload distribution to consistently meet service level agreements (SLAs) across campaign delivery and foster team accountability.
• Partner with Central Marketing and Local Area Marketing Partners to continually expand the Growth Playbook, establishing standardised campaign execution frameworks that allow for localised thematic tweaks while converting recurring venue opportunities into scalable templates.
• Embed dynamic workflow platforms and automated templating tools to streamline partner briefing intake, shorten lead times, and maximize team productivity.
• Oversee hands-on execution across the entire campaign lifecycle—including brief creation, creative coordination, regional rollout, and post-campaign analysis and reporting.
• Oversee execution support for pub-specific campaigns, venue activations, local events, and tactical promotional initiatives.
• Maintain strict quality control and regulatory oversight across all produced collateral and marketing assets to ensure complete compliance with ABAC, RSA, RSG, and gaming regulations.

Qualifications

Now let’s talk about you:

• Solid generalist marketer with 6+ years of experience in marketing campaign management or traffic and production management.
• Experience within multi-site, hospitality, or franchised business models is highly preferred.
• Nuanced understanding of franchise and multi-site dynamics - skilled at balancing head-office campaign execution with local autonomy, and delivering standardised frameworks that adapt to regional needs.
• Hands-on experience across the entire campaign lifecycle, including brief creation, creative coordination, regional rollout, and post-campaign analysis/reporting.
• An agile project management mindset with the proven ability to manage competing regional timelines and deliverables simultaneously in a fast-paced environment.
• Proven track record of leading, coaching, and resourcing creative production, digital execution, or campaign delivery teams.
• Deep experience with project management platforms, workflow automation, dynamic asset templates, and digital delivery tools.
• Demonstrated capability in building strong working partnerships with central brand teams, creative specialists, and field partners.
• A tertiary qualification, preferably in marketing or equivalent practical industry experience, is desirable.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au