Senior Local Area Marketing Manager

Endeavour Group; Melbourne; Sur place; AUD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Exclusive discount card for ALH Hotels

Health and wellbeing support

Learning and development opportunities

Discounts across Endeavour Group and W

Résumé du poste

Endeavour Group’s ALH Hotels is seeking a Senior Manager - Local Area Marketing (Partnering) to lead a national team of Local Area Marketing Partners and drive local engagement across venues. You will partner with state ops for alignment, scale central campaigns locally, and ensure brand and regulatory compliance.

You will guide a high-performing team, shape venue marketing plans, and drive ROI through data-driven decisions and cross-functional collaboration.

Qualifications

• 8+ years of dedicated marketing experience in multi-site hospitality, retail, or fast-paced consumer-facing environments.
• Proven experience leading, coaching, and developing remote or multi-site marketing teams.
• Proven ability to design, refine, and implement frameworks, toolkits, and workflows that drive productivity and scalability.
• Strong capability in managing marketing budgets and analysing footfall and revenue data.

Responsabilités

• Lead, coach, and develop Local Area Marketing Partners while removing operational friction so they can focus on Publican relationship building.
• Partner with State Operations Managers to align local marketing with commercial objectives and act as the key escalation point.
• Standardise planning toolkits, frameworks, and briefing processes to increase delivery speed and execution quality across the portfolio.
• Conduct post-campaign reviews to capture breakthrough venue ideas and adapt them for national scaling.
• Maintain clear separation between partnering and delivering teams, routing executional and production requirements to central delivery specialists.
• Oversee regional marketing budgets, analyze footfall and revenue data, and allocate resources to maximize return on investment.
• Ensure local integration of national and state campaigns into venue marketing plans while upholding brand standards and relevant regulations.

Connaissances

Marketing leadership

Remote/multi-site team management

Frameworks/toolkits/workflows

Budget management

Stakeholder influence

Insight-led growth mindset

Marketing qualification

Formation

Tertiary qualification in marketing

Description du poste

About Us

Calling all experience creators!

Let’s go to the pub!” Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

About the Role

• Love what you do and leave your mark
• Bring your relationship management and local area marketing expertise to this exciting new role
• Be a key leader in our newly developed Local Area Marketing Team, helping to stand up this foundational partnering function and drive growth for pubs in their local communities

As the Senior Manager - Local Area Marketing (Partnering) within ALH Hotels, you will report directly to the Head of Local Area Marketing and lead and empower a national team of Local Area Marketing Partners to drive commercial performance and customer engagement across the ALH venue network.

Working in close partnership with State Operations Managers, you will guide your team to diagnose venue-specific business challenges, establish actionable venue marketing plans, and ensure the seamless local integration of central and state marketing campaigns.

Partnering closely with central delivery specialists who handle hands‑on execution and production, your focus will be on driving high‑impact initiatives, and driving continuous improvements to boost local area marketing productivity.

Sound good? Read on.

Here’s a snapshot of the responsibilities:

• Lead, coach, and develop Local Area Marketing Partners while removing operational friction so they can focus on Publican relationship building.
• Partner with State Operations Managers to align local marketing with commercial objectives and act as the key escalation point.
• Standardise planning toolkits, frameworks, and briefing processes to increase delivery speed and execution quality across the portfolio.
• Conduct post‑campaign reviews to capture breakthrough venue ideas and adapt them for national scaling.
• Maintain clear separation between partnering and delivering teams, routing executional and production requirements to central delivery specialists.
• Oversee regional marketing budgets, analyze footfall and revenue data, and allocate resources to maximize return on investment.
• Ensure local integration of national and state campaigns into venue marketing plans while serving as senior guardian for brand standards and legal compliance (including ABAC, RSA, RSG, and gaming regulations).

What do we need from you

Now let’s talk about you:

• You bring 8+ years of dedicated marketing experience within a multi‑site hospitality, retail, or fast‑paced consumer‑facing environment.
• A proven track record of leading, coaching, and developing remote or multi‑site marketing teams.
• Proven experience designing, refining, and implementing frameworks, toolkits, and workflows that drive productivity and scalability.
• Strong capability in managing marketing budgets, analyzing footfall/revenue data, and ensuring strict financial oversight with proven campaign ROI.
• Demonstrated ability to influence senior operational stakeholders, Publicans, and central delivery teams to drive collaborative outcomes.
• An insight‑led, customer‑focused approach with a growth mindset, strong horizontal leadership, and personal accountability.
• A tertiary qualification in marketing (or equivalent experience) and prior experience within the hospitality industry are highly desirable.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you’ll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au