Brand Marketing Manager

Kinrise; Victoria; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Exclusive employee discounts

Health and wellbeing perks

Learning and development programs

Discounts at partner brands

Job summary

Endeavour Group's ALH Hotels division seeks a Local Area Marketing Manager to lead the Owned Media & Community team across 350+ pubs nationwide. You will shepherd owned digital channels, local content creation and community partnerships to boost guest footfall, loyalty and local visibility.

You’ll oversee venue websites, Google Business Profiles, social accounts and local listings, while collaborating with regional partners to roll out national campaigns with local relevance and strong

Qualifications

• 6+ years in digital marketing and social media management.
• Proven track record of leading and mentoring digital content teams.
• Experience with long-term multi-site community programs and partnerships.

Responsibilities

• Lead and empower the owned media and community team.
• Oversee day-to-day management of owned digital channels (websites, social, profiles, local listings).
• Establish workflows, content schedules, and QA processes for fast publishing.

Skills

Digital marketing

Social media management

Team leadership

CMS tools

Meta Business Suite

Google Business Profile

Education

Marketing degree

Tools

Meta Business Suite

Google Business Profile

CMS

Job description

Local Area Marketing Manager - Owned Media & Community

Richmond endeavour group careers

Job Description

Company Description

Calling all experience creators!

Let’s go to the pub!” Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

Job Description

• Passion on tap, you can feel the energy
• Bring your demonstrated experience in Local Area Marketing, community-driven initiatives and grassroots brand growth
• Lead and develop this newly created team within our ALH Hotels Marketing function

As the Local Area Marketing Manager - Owned Media & Community, within ALH Hotels, you will lead and empower the delivery team responsible for owned digital channels, local content creation, and community partnerships across 350+ iconic pubs nationwide.

You will oversee channel strategy and operational standards across venue websites, Google Business Profiles, social media accounts, digital screens, and local directory listings.

Working in close partnership with Local Area Marketing Partners and the Campaign Delivery team, you will establish community sponsorship frameworks, oversee local partnership activations, and drive guest footfall, visibility, and loyalty at speed and scale.

Sound good? Read on.

Here’s a snapshot of the responsibilities:

• Lead, coach, and resource the owned media and community team, managing workload distribution and task allocations to maintain operational consistency and meet service level agreements (SLAs).
• Oversee the day‑time management, performance, and accuracy of owned digital channels, including venue websites, social media accounts, Google Business Profiles, and local directory listings.
• Establish standardized workflows, content schedules, and quality assurance processes, embedding dynamic scheduling systems and CMS tools for fast and efficient publishing.
• Collaborate with the Campaign Delivery team to ingest key art and campaign assets, ensuring the synchronised digital deployment and localisation of national and state‑based campaigns across owned touchpoints.
• Develop scalable frameworks for identifying, securing, and activating local community relationships, sports club sponsorships, and local business partnerships to drive venue visibility and guest engagement.
• Oversee execution support for venue activations and key promotional events while enforcing strict governance across ABAC, RSA, RSG, privacy laws, and gaming regulations.

Qualifications

Now let’s talk about you:

• 6+ years in digital marketing and social media management, preferably within multi‑site retail or hospitality environments.
• A proven track record in leading, mentoring, and developing high‑performing digital content and media delivery teams.
• Deep understanding of digital platforms including Meta Business Suite, Google Business Profile, Content Management Systems (CMS), local listings management, and social media scheduling tools.
• Demonstrated experience building and executing scalable community sponsorship frameworks and local business partnership strategies.
• Exceptional relationship‑building skills to partner with field teams and central delivery specialists, paired with high brand adherence and compliance discipline.
• A tertiary qualification, preferably in marketing or equivalent practical industry experience.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au