Lifecycle Marketing Manager — Email & SMS Growth

Hatch; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Medical Symbiosis is seeking a Lifecycle Marketing Manager to own email and SMS across a portfolio of health and wellness brands from Sydney. The role is hands-on and involves designing, building and optimizing campaigns end-to-end, using Klaviyo, and driving revenue.

You will work closely with the Growth Team and leadership across Steady Freddy, Nutraviva, SuperFastDiet and DEX, managing calendars, segmentation, testing and performance data to lift customer lifetime value.

Qualifications

• Excellent email design skills.
• Hands-on Klaviyo experience.
• Strong eye for layout, typography and branding.
• Experience in e-commerce or consumer brands.

Responsibilities

• Design and build high-quality, on-brand email campaigns across multiple brands.
• Build, launch and optimise campaigns directly in Klaviyo.
• Create and improve lifecycle flows including welcome, abandoned cart, post-purchase, replenishment, cross-sell and win-back.
• Own email and SMS calendars, segmentation and campaign execution.
• Turn offers, launches and campaign ideas into emails that look great and convert.
• Test creative, layouts, subject lines, offers, audiences and send timing.
• Manage deliverability and list health.
• Track and improve retention, repeat purchase, customer lifetime value and lifecycle revenue.

Skills

Email design

Klaviyo

Layout & branding

Copy instincts

Segmentation

Testing & optimization

Data analysis

Tools

Klaviyo

Job description

Medical Symbiosis is seeking a Lifecycle Marketing Manager to own email and SMS across a portfolio of health and wellness brands from Sydney. The role is hands-on and involves designing, building and optimizing campaigns end-to-end, using Klaviyo, and driving revenue.

You will work closely with the Growth Team and leadership across Steady Freddy, Nutraviva, SuperFastDiet and DEX, managing calendars, segmentation, testing and performance data to lift customer lifetime value.