Lifecycle Marketing Manager

Hatch; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Medical Symbiosis is seeking a Lifecycle Marketing Manager to own email and SMS across a portfolio of health and wellness brands from Sydney. The role is hands-on and involves designing, building and optimizing campaigns end-to-end, using Klaviyo, and driving revenue.

You will work closely with the Growth Team and leadership across Steady Freddy, Nutraviva, SuperFastDiet and DEX, managing calendars, segmentation, testing and performance data to lift customer lifetime value.

Qualifications

• Excellent email design skills.
• Hands-on Klaviyo experience.
• Strong eye for layout, typography and branding.
• Experience in e-commerce or consumer brands.

Responsibilities

• Design and build high-quality, on-brand email campaigns across multiple brands.
• Build, launch and optimise campaigns directly in Klaviyo.
• Create and improve lifecycle flows including welcome, abandoned cart, post-purchase, replenishment, cross-sell and win-back.
• Own email and SMS calendars, segmentation and campaign execution.
• Turn offers, launches and campaign ideas into emails that look great and convert.
• Test creative, layouts, subject lines, offers, audiences and send timing.
• Manage deliverability and list health.
• Track and improve retention, repeat purchase, customer lifetime value and lifecycle revenue.

Skills

Email design

Klaviyo

Layout & branding

Copy instincts

Segmentation

Testing & optimization

Data analysis

Tools

Klaviyo

Job description

Medical Symbiosis

This is a Lifecycle Marketing Manager role with Medical Symbiosis based in Eastgardens, NSW, AU

Role Seniority - junior, mid level, graduate

More about the Lifecycle Marketing Manager role at Medical Symbiosis

We're hiring a Lifecycle Marketing Manager to join the Growth Team at Medical Symbiosis.

Sydney-based

Full/Part-time negotiable

This is a highly hands-on role for someone who can design, build and optimise great emails - not just write briefs for someone else to execute.

You'll own email and SMS across a portfolio of growing health and wellness brands, including Steady Freddy, Nutraviva and SuperFastDiet, with responsibility for both the creative execution and the commercial performance of the channel.

We're looking for someone who can take a campaign from idea to finished send: design it, build it in Klaviyo, refine the copy, segment the audience, QA it, launch it, test it and improve it.

Medical Symbiosis is a health and wellness operating group that builds, acquires, invests in and grows businesses across consumer health, nutrition, digital health and clinical products.

Our portfolio includes Steady Freddy, Nutraviva, SuperFastDiet and DEX, with operations across Australia and international markets.

We're a small, hands-on team where people have real ownership. You'll work closely with growth, creative and leadership across the portfolio, move quickly and see the commercial impact of your work.

What You'll Do

• Design and build high-quality, on-brand email campaigns across multiple brands
• Build, launch and optimise campaigns directly in Klaviyo
• Create and improve lifecycle flows including welcome, abandoned cart, post-purchase, replenishment, cross-sell and win-back
• Own email and SMS calendars, segmentation and campaign execution
• Turn offers, launches and campaign ideas into emails that look great and convert
• Test creative, layouts, subject lines, offers, audiences and send timing
• Manage deliverability and list health
• Track and improve retention, repeat purchase, customer lifetime value and lifecycle revenue

What We're Looking For

• Excellent email design skills - this is a core part of the role
• Strong hands-on experience with Klaviyo or a similar platform
• A strong eye for layout, typography, branding and visual hierarchy
• Ability to independently take an email from blank canvas to finished send
• Good copy instincts
• Comfortable with segmentation, testing and performance data
• Experience in e-commerce or consumer brands
• Someone who cares equally about how an email looks and how it performs

This is a Sydney-based role and could be a great fit for an experienced email or lifecycle marketer who wants genuine ownership across multiple brands.

If you can make an email look great, build it yourself and then obsess over whether it actually drove revenue, we'd love to hear from you.

also they could handle socials potentially

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Medical Symbiosis team will be there to support your growth.

Key Responsibilities

• Designing email campaigns
• Campaign optimization
• Managing email calendars

Key Strengths

• Email design skills
• Klaviyo experience
• Copy instincts
• E-commerce experience
• Social media management
• Data analysis skills

Why Medical Symbiosis is partnering with Hatch on this role.

Hatch exists to level the playing field for people as they discover a career that is right for them.

A Final Note: This is a role with Medical Symbiosis not with Hatch.