Email Marketing Strategist

Greenfish Marketing; Geelong; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Greenfish Marketing seeks a strategist to manage a portfolio of ecommerce email accounts using Klaviyo. You will set strategy, calendar, and be the client’s main contact week to week.

This is not a production role; you’ll own the strategic direction, backed by a strong team. Based in Geelong with hybrid work options across Australia.

Qualifications

• Two or more years running email marketing for ecommerce with revenue
• Strong Klaviyo experience and ability to plan campaigns, flows, segments, and reporting
• Ability to explain numbers in plain language to store owners

Responsibilities

• Manage a portfolio of client accounts with strategy, calendar, execution oversight, reporting
• Build and optimise flows (Welcome, Browse, Cart, Post Purchase, Winback, VIP, etc.)
• Plan campaign calendars to hit revenue targets without burning the list
• Segment properly and be able to explain why
• Watch deliverability like it is your money on the line
• Run monthly reporting and present it. Not a data dump, a point of view on what to do next
• Find the growth in the account before the client asks where it is
• Brief and work alongside our team from design to build to send

Skills

Email marketing

Client communication

Strategic planning

Tools

Klaviyo

Analytics

Job description

We are a boutique email and automation agency running Klaviyo for eCommerce brands across Australia and New Zealand. We are looking for a strategist to manage a portfolio of accounts, build the strategy, and be the person our clients speak to week to week.

This is not a production role. You will not be sitting in a queue building someone else’s brief.

Who we are

We are a boutique email and automation agency running Klaviyo for eCommerce brands across Australia and New Zealand. We are looking for a strategist to manage a portfolio of accounts, build the strategy, and be the person our clients speak to week to week.

This is not a production role. You will not be sitting in a queue building someone else’s brief.

Who you would be working on

We cap our client list on purpose, so every account gets proper attention. You will have heard of some of these. The rest are big names in their own categories.

iRobot, IXL Home, Lana Wilkinson, JettProof, Natural Supply Co, AMX Superstores, Pure Candles Supplies and more.

Seven and eight figure stores, with email doing real work in all of them, and enough variety that you will never feel bored.

Why join Greenfish Marketing

You manage the account, not a task list. You set the strategy, run the calendar, present the results and answer the client’s questions. Real accounts, real numbers, real decisions, with the agency behind you rather than a layer of account managers in front of you.

You are backed, not thrown in. Greenfish holds the client relationship. You are not chasing your own leads, defending scope or negotiating fees. You do the fun stuff: marketing, client engagement, and making them money.

Small team, real influence. Most of how we work right now, the reporting frameworks, the brand and EDM guides, the send timing analysis, came out of one person’s head. That is not where we want it to stay. We are hiring people with better ideas about how this work should be done and giving them the room to build them.

Deep, not wide. One discipline, done properly: email, SMS and automation. No one here is going to ask you to write a social calendar or fix a Meta pixel on Friday afternoon.

The work is measurable, which means the wins are real. You will be able to point at revenue you created. Not impressions, not reach. Dollars, attributed, with your name on them.

Clients stay. Our retention comes from referral and results, not lock-in contracts. You inherit relationships that are already working, not firefights.

We invest in the tools. Klaviyo, ClickUp, Slack and a genuinely serious approach to AI and automation in how we work. If you like building systems that make the boring parts disappear, you will fit here.

What you would actually do

• Manage a portfolio of client accounts: strategy, calendar, execution oversight, reporting.
• Build and optimise the flows that carry the account. Welcome, browse, cart, post purchase, winback, replenishment, VIP, just to name a few.
• Plan and run campaign calendars that hit revenue targets without burning the list.
• Segment properly and be able to explain why.
• Watch deliverability like it is your money on the line.
• Run monthly reporting and present it. Not a data dump, a point of view on what to do next.
• Find the growth in the account before the client asks where it is.
• Brief and work alongside our team from design to build to send.

What you need

• Two or more years running email marketing, agency or in-house, with real eCommerce revenue behind it.
• Strong Klaviyo experience. You know your way around campaigns, flows, segments, metrics and the reporting, and you have opinions about all of it.
• The ability to write and speak in plain commercial language. Store owners care about sales and repeat purchases, not open rates.
• Confidence in front of clients. Calm when the numbers are down, honest about why.
• Organised enough to run several accounts without dropping the ball.

Nice to have:

Shopify, a background in copywriting or design, experience presenting to founders, eCommerce experience of your own.

The practical bits

Full time. Based at our Geelong office with hybrid flexibility, or fully remote anywhere in Australia.

What we are not

We are not a big agency and we are not trying to be. If you want a large team, a big title and a defined ladder, we are the wrong shop. If you want variety, responsibility and clients who take your advice, we are a very good one.