Lifecycle Marketing Lead

CARE Super Pty Ltd; Australia; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work environment

3% Superannuation above minimum

Salary sacrifice matching up to 3%

5 weeks annual leave

18 weeks parental leave

Wellbeing support and health programs

Professional development

Rewards and recognition

Job summary

CareSuper is seeking a Lifecycle Marketing Lead to shape and drive our lifecycle engagement strategy. You will lead a small specialist team and partner across digital, CX, product and insights to craft personalised journeys.

Reporting to Marketing Acquisition, you’ll set standards, optimise always‑on campaigns and apply behavioural design to maximise member value across lifecycle stages. Hybrid working and strong development opportunities available.

Qualifications

• Experience leading, coaching and developing teams with a focus on capability and culture.
• Strong background in lifecycle, CRM, marketing automation or customer engagement.
• Practical understanding of behavioural science principles applied to messaging and journeys.
• Experience personalising messaging and running test‑and‑learn campaigns.

Responsibilities

• Set and own the lifecycle marketing strategy aligned to member needs.
• Lead and develop lifecycle marketing specialists to build capability.
• Design, deliver and optimise priority lifecycle campaigns and automated journeys.
• Apply behavioural science to improve engagement and reduce friction.
• Use data to measure effectiveness and drive improvements.
• Partner with digital, CX, product, creative and insights teams to ensure cohesive experiences.

Skills

Lifecycle marketing

CRM

Marketing automation

Data-driven decisions

Behavioural design

Stakeholder management

Job description

Passionate, innovative and able to think outside the box? You could be just who we’re looking for

Driven by values

Our people are inspired by working for an organisation with a strong purpose, where they can make a positive difference to the lives of our members.

Building a career with CareSuper means you can expect to work in a diverse and welcoming culture that empowers our people to be the best they can be.

Thank you for your interest in joining our team! We recruit all around Australia and are committed to accessibility, providing reasonable accommodations to all participating in the application and interview process, and while performing their role. If you have any specific requests to help your application, please contact us and one of our People and Culture team will be in touch.

If you’re excited about a role but your experience doesn’t align perfectly, we encourage you to reach out to us, we’d love to learn more about you!

Lifecycle Marketing Lead

• Not Specific
• Permanent / Full Time

31/8/2026

• Hybrid working environment
• 5 weeks annual leave
• 15% Superannuation

About us

At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

About the role

As our new Lifecycle Marketing Lead, you’ll lead and shape CareSuper’s lifecycle marketing strategy and capability, driving intelligent, behaviourally informed engagement that connects with members at the right time, through the right channel, and at key moments across their lifecycle. Reporting to the Manager Marketing Acquisition, you’ll set the direction, standards and priorities for lifecycle activity, lead a small specialist team, and play a hands‑on role in designing and optimising always‑on journeys, campaigns and personalised member communications.

You will:

• Set and own the lifecycle marketing strategy, aligned to member needs, lifecycle stages, behavioural objectives and priority moments.
• Lead, coach and develop lifecycle marketing specialists, building capability in behavioural design, data‑led decision making and continuous optimisation.
• Design, deliver and optimise priority lifecycle campaigns and automated member journeys as part of a cross‑functional squad.
• Apply behavioural science principles, including nudges, prompts and next‑best‑action thinking, to improve member engagement and reduce decision friction.
• Use behavioural, engagement and performance data to measure campaign effectiveness, identify opportunities and improve member value outcomes.
• Partner with digital, CX, product, creative and insights teams to deliver connected, consistent and compliant lifecycle experiences.

What we’re looking for

We’re looking for a strategic and hands‑on lifecycle marketing leader who understands how to use insight, behavioural design and data to create meaningful member engagement.

You’ll thrive in this role if you have:

• Experience leading, coaching and developing teams, with a focus on capability, clarity and positive culture.
• Strong experience in lifecycle, CRM, marketing automation, digital marketing or customer engagement environments.
• A practical understanding of behavioural science principles and how they can be applied to messaging, nudges, prompts and member journeys.
• Experience developing personalised messaging, creative variations and test‑and‑learn approaches to optimise engagement and behavioural outcomes.
• Confidence using data, segmentation, propensity scoring or predictive modelling to inform targeting, prioritisation and campaign performance.
• Strong stakeholder influencing skills, with the ability to work effectively across digital, CX, product, creative, insights and external partner teams.

Why CareSuper?

We’re not just another super fund. We’re a values‑driven organisation that puts people first—our members and our team.

Here’s what you can look forward to:

• Hybrid and flexible work environment
• 3% Superannuation Guarantee (SG) above SG minimum
• Additional matching of your salary sacrifice to Superannuation of up to 3% depending on your role
• 5 weeks of annual leave
• 18 weeks of parental leave for all eligible employees
• Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
• Professional Development
• Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

What happens next?

Need support during the application or interview process? We’re here to help. Just reach out to your talent partner and let us know how we can make the process work for you.

We’re committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We’re proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.

All the perks of working for one of Australia’s rising super funds.

Our members are unique, and so are we. Here’s how we support you to be you at work.