Automation & Audience Lead

CareSuper; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work environment

5 weeks annual leave

17 weeks parental leave

Wellbeing and coaching programs

Employee discounts

Job summary

CareSuper is seeking an Automation & Audience Lead to steer marketing automation, audience management, and journeys across platforms. You will collaborate with Digital, CX, Growth Marketing, Data and Technology teams to design, build and optimise automated member journeys and personalised communications.

You will develop audience segments, oversee testing, ensure privacy compliance, and coach the team to deliver high-impact campaigns using Sitecore AI and related tools.

Qualifications

• Extensive experience in marketing automation, lifecycle marketing, CRM or digital marketing.
• Proven ability to build and manage audience segments, automated journeys and consent-based activities.
• Strong experience with Sitecore AI or similar engagement platforms.

Responsibilities

• Lead evolution of marketing automation and audience management capabilities for targeted, personalised communications.
• Influence and implement new technologies including engagement platforms and customer data platforms.
• Design, build and manage automated member journeys across marketing automation and digital platforms.

Skills

Marketing automation

Lifecycle marketing

CRM systems

Audience segmentation

Stakeholder management

Team coaching

Data analysis

Sitecore AI

Privacy compliance

Tools

Sitecore

Engagement platforms

CMS

CRM tools

Job description

At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

Automation & Audience Lead

Join a key role within the Digital team, leading the direction, delivery and continuous improvement of marketing automation and audience management capabilities. Working closely with Digital, CX, Growth Marketing, Data and Technology teams, you will design and optimise automated member journeys, audience segmentation and targeted communications that improve engagement, retention and member outcomes.

About the role:

• Lead the evolution of marketing automation and audience management capabilities, supporting the delivery of targeted and personalised member communications.
• Influence and support the implementation of new technologies, including engagement platforms, customer data platforms and emerging communication channels.
• Design, build and manage automated member journeys across marketing automation and digital platforms.
• Develop and maintain audience segments, rules, exclusions and suppression logic, ensuring accuracy, consistency and compliance.
• Support the delivery of campaign-based communications, templates and related communication activities.
• Leverage Sitecore AI and marketing automation tools to deliver timely and relevant member experiences.
• Provide day-to-day guidance, coaching and support to team members, sharing expertise and promoting best practice.
• Review team outputs and provide quality assurance and constructive feedback prior to go-live.
• Develop and execute testing and QA processes to ensure journeys, audiences and communications perform as intended.
• Monitor campaign and journey performance, identifying opportunities for optimisation, personalisation and A/B testing.
• Ensure communications comply with privacy, consent, brand, risk and regulatory requirements.
• Maintain clear documentation of journey logic, audience rules, controls, testing outcomes and performance reporting.
• Manage relationships with technology vendors and platform providers supporting automation and audience management capabilities.

What we're looking for:

• Extensive experience in marketing automation, lifecycle marketing, CRM, customer engagement or digital marketing.
• Proven experience building and managing audience segments, automated journeys, triggered communications and consent-based marketing activities.
• Strong experience with marketing automation, CMS, CRM, Sitecore AI or similar engagement platforms.
• Demonstrated ability to translate campaign and customer journey requirements into effective automated communications.
• Experience coaching, mentoring or guiding colleagues and contributing to capability development within a team environment.
• Strong attention to detail, with experience managing journey logic, audience rules, testing processes and quality assurance activities.
• Ability to analyse engagement and performance data and translate insights into practical improvements and optimisation opportunities.
• Sound understanding of privacy, consent, accessibility, brand and communication governance requirements.
• Strong stakeholder management skills, with the ability to work effectively across Digital, CX, Growth Marketing, Data, Technology, Risk and Compliance teams.
• Excellent communication skills, with the ability to clearly explain journey design, performance outcomes, risks and recommendations.
• A proactive mindset with a passion for improving member experiences through personalisation, automation and innovation.

Highly regarded:

• Experience with personalisation, optimisation and customer journey design initiatives.
• Experience operating in highly regulated, member-focused environments, ideally where marketing automation and audience management capabilities have been matured or transformed.
• Experience managing relationships with technology vendors and implementation partners.

Why CareSuper?

We’re not just another super fund. We’re a values-driven organisation that puts people first—our members and our team. Here is what you can look forward to:

• Hybrid and flexible work environment
• 3% Superannuation Guarantee (SG) above industry minimum
• Matching an additional superannuation salary sacrifice of up to 2%
• 5 weeks of annual leave
• 17 weeks of parental leave for all eligible employees
• Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
• External Employee Coaching Program and Professional Development
• Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

We are committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We are proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.