Lifecycle Campaign Manager, B2B

REA; City of Melbourne; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Birthday leave

Purchased leave

Volunteering leave

Community grants

Matched payroll giving

Job summary

REA Group is seeking a Marketing Automation Specialist to drive the Braze migration from Salesforce Marketing Cloud and lead lifecycle campaigns acrossResidential real estate audiences. You will collaborate with the Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability is unlocked.

The role requires a data-driven mindset, strong campaign management skills, and a hands-on, agile approach in

Qualifications

• Strong attention to detail and passion for great customer experiences.
• Technically savvy with campaign creation and management – experience in omni-channel or email platforms
• Ability to identify opportunities, quantify impact, shape ideas into actionable campaign plans
• Data-driven with testing strategies to improve engagement and performance
• Collaborates cross-functionally to achieve tech, marketing and CX outcomes
• Willing to roll up sleeves and implement, while able to shift to a strategic lens when needed
• Creative mindset with experimentation and best-practice in optimisation testing
• Willingness to help others and work in a fast-paced agile environment

Responsibilities

• Define Salesforce Marketing Cloud migration plan with Braze, balancing opportunities and dependencies.
• Serve as expert in lifecycle communications and advise on experiences across teams.
• Identify customer audience insights to drive campaigns.
• Develop personalised, timely messaging and end-to-end journeys aligned to OKRs.
• Coordinate with Lifecycle & Engagement, Marketing Automation & Enablement, GTM and Customer Product.
• Establish a robust testing stream to prove incremental uplift in engagement and conversion.
• Analyse campaign performance across channels and share learnings with stakeholders.
• Manage cross-channel audience targeting, campaign building, proofing, testing and launch.
• Stay current with new personalisation and marketing operations developments.

Skills

Campaign management

Data-driven

Omni-channel

Cross-functional

Agile

Testing & optimisation

Customer experience

Hands-on

Tools

Braze

Salesforce Marketing Cloud

Job description

• Hybrid working, birthday leave and purchased leave options
• Flexible parental leave for primary and secondary carers
• Volunteering leave, community grants and matched payroll giving

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.

In the customer side of the business, we’re in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.

This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.

This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.

What the role is all about

• Collaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies
• Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
• Having a deep understanding of our customer audience, and using data and insights to develop campaigns
• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR’s
• Working closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn’t disrupt existing customer journeys
• Developing and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion
• Analysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders
• Managing the communication schedule based on contact rules cross‑channel to maximise engagement and ROI
• Managing audience targeting, campaign building, proofing, testing and launching
• Maintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise

Who we’re looking for

• Strong attention to detail and passion for creating great customer experiences
• Someone technically savvy and strong at all aspects of campaign creation and management – experience in another omni-channel or email platform
• Ability to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis
• Data and results led, experienced in creating testing strategies to increase and measure communication performance
• Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required
• Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when required
• Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice
• Has a desire and willingness to help others
• Work productively in a fast paced and agile environment – #gsd (urban dictionary will help on this one!)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

A hybrid and flexible approach to working

Flexible leave options including, birthday leave and purchase additional leave

Flexible parental leave offering for primary and secondary carers

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Like a lot of companies, we have perps out there who like to ‘phish’ and have had a few recent instances of people pretending to be from REA and making offers of employment, on the condition that they transfer money for security checks.

Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.

Our corporate headquarters in Melbourne is a bright open space, open to possibilities.