Lifecycle Campaign Manager, B2B

News Corp; City of Melbourne; Híbrido; AUD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work

Birthday leave

Purchased leave

Flexible parental leave

Volunteering leave

Hackdays

Resumo da oferta

REA Group seeks a lifecycle marketing specialist to lead the Salesforce Marketing Cloud to Braze migration and reimagine customer journeys for residential real estate audiences. You will partner with Lifecycle & Engagement, Marketing Automation & Enablement, GTM and Customer Product to plan, build and measure campaigns.

The role emphasises personalised messaging, data insights and continuous optimisation to improve engagement and conversions while minimising disruption to existing journeys.

Qualificações

• Experience in omni-channel communications and marketing operations.
• Strong analytical mindset with ability to translate data into actions.
• Proven ability to collaborate across marketing, product and tech teams.
• Comfortable executing hands-on campaign setup and testing.

Responsabilidades

• Define migration plan from Salesforce Marketing Cloud to Braze and align with product dependencies.
• Provide expert guidance on lifecycle communications and campaigns.
• Leverage customer insights to develop targeted campaigns.
• Create personalised, timely messaging and end-to-end customer journeys aligned to OKRs.
• Ensure campaign migrations do not disrupt existing journeys and optimise with testing.
• Develop metrics-driven optimisation and share actionable insights with stakeholders.
• Manage cross-channel audience targeting, proofing, testing and launch.
• Stay current on new personalization strategies and marketing tech trends.

Conhecimentos

Attention to detail

Technical savvy

Opportunity identification

Data-driven

Cross-functional collaboration

Hands-on implementation

Creative experimentation

Help others

Agile working

Ferramentas

Salesforce Marketing Cloud

Braze

Descrição da oferta de emprego

• Hybrid working, birthday leave and purchased leave options




• Flexible parental leave for primary and secondary carers




• Volunteering leave, community grants and matched payroll giving

We're REA

With bold and ambitious goals, REA Group (https://www.rea-group.com/about-us/about-rea-group/) is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.

In the customer side of the business, we’re in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.

This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.

This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.

What the role is all about

• Collaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies




• Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences




• Having a deep understanding of our customer audience, and using data and insights to develop campaigns




• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR’s




• Working closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn’t disrupt existing customer journeys




• Developing and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion




• Analysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders




• Managing the communication schedule based on contact rules cross-channel to maximise engagement and ROI




• Managing audience targeting, campaign building, proofing, testing and launching




• Maintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise

Who we’re looking for

• Strong attention to detail and passion for creating great customer experiences




• Someone technically savvy and strong at all aspects of campaign creation and management – experience in another omni-channel or email platform




• Ability to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis




• Data and results led, experienced in creating testing strategies to increase and measure communication performance




• Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required




• Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when required




• Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice




• Has a desire and willingness to help others




• Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits (https://www.rea-group.com/about-us/news-and-insights/blog/how-we-help-our-people/) include:

• A hybrid and flexible approach to working


• Flexible leave options including, birthday leave and purchase additional leave


• Flexible parental leave offering for primary and secondary carers


• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity


• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn’t right? You should join our Talent Neighbourhood! (https://rea.to/careers-talentneighbourhood)

#LI-HYBRID

Req ID

R0015742