Lead Product Marketing Manager, EdTech Growth & GTM

Tes

Melbourne

On-site

AUD 140,000 - 200,000

Full time

5 days ago

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Job summary

Tes is a global EdTech leader seeking a strategic Lead Product Marketing Manager to drive marketing strategy, demand generation and growth across Tes products. You will report to the Marketing Director, lead a small team, and collaborate with Product, Sales, and Customer Success to translate insights into compelling campaigns that boost acquisition, retention and revenue.

You’ll shape product positioning, launches and market adoption while guiding Tes’ growth in local and global markets.

Qualifications

Experience in B2B marketing, growth marketing and demand generation.
Strong ability to translate customer insights into campaigns that drive acquisition, retention and revenue growth.

Responsibilities

Own and deliver marketing strategies that drive demand generation, pipeline growth, customer retention and brand awareness.
Lead go-to-market planning and execution for new product launches, enhancements and strategic initiatives.
Develop messaging and value propositions that resonate across the customer lifecycle.
Partner with Product, Sales and Customer Success to maximise market impact.
Build integrated marketing campaigns across digital, content, lifecycle and sales enablement channels.
Develop sales enablement tools like pitch decks, battlecards, ROI resources and collateral.
Analyze market trends, customer insights and competitor activity to inform strategy.