Lead Product Marketing Manager

Tes; Melbourne; Vor Ort; AUD 140.000 - 200.000; Vollzeit

Zusammenfassung

Tes is a global EdTech leader seeking a strategic Lead Product Marketing Manager to drive marketing strategy, demand generation and growth across Tes products. You will report to the Marketing Director, lead a small team, and collaborate with Product, Sales, and Customer Success to translate insights into compelling campaigns that boost acquisition, retention and revenue.

You’ll shape product positioning, launches and market adoption while guiding Tes’ growth in local and global markets.

Qualifikationen

• Experience in B2B marketing, growth marketing and demand generation.
• Strong ability to translate customer insights into campaigns that drive acquisition, retention and revenue growth.

Aufgaben

• Own and deliver marketing strategies that drive demand generation, pipeline growth, customer retention and brand awareness.
• Lead go-to-market planning and execution for new product launches, enhancements and strategic initiatives.
• Develop messaging and value propositions that resonate across the customer lifecycle.
• Partner with Product, Sales and Customer Success to maximise market impact.
• Build integrated marketing campaigns across digital, content, lifecycle and sales enablement channels.
• Develop sales enablement tools like pitch decks, battlecards, ROI resources and collateral.
• Analyze market trends, customer insights and competitor activity to inform strategy.

Kenntnisse

B2B Marketing

Growth Marketing

Demand Generation

Product Marketing

Campaign Development

Stakeholder Management

Team Leadership

Tools

Salesforce

HubSpot

Looker

Google Analytics

Jobbeschreibung

Tes is a global EdTech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

The Opportunity

We are looking for a strategic and commercially minded Lead Product Marketing Manager to drive marketing strategy, demand generation, go-to-market execution and growth across a portfolio of Tes products.

Reporting to the Marketing Director and leading a small team (3-4), you'll sit at the intersection of Product, Sales, Customer Success and Marketing, translating customer insights into compelling campaigns that drive acquisition, retention and revenue growth.

As Tes continues to expand its education technology ecosystem globally, this role will play a critical part in shaping how our products are positioned, launched and adopted in the market. You'll influence growth strategy, drive commercial outcomes and help strengthen Tes' presence across key customer segments.

This is an opportunity to shape how innovative education technology solutions are brought to market while directly contributing to Tes' growth ambitions both locally and globally.

What You'll Be Doing

• Own and deliver marketing strategies that drive demand generation, pipeline growth, customer retention and brand awareness
• Lead go-to-market planning and execution for new product launches, enhancements and strategic initiatives
• Develop compelling customer messaging, value propositions and campaigns that resonate across the customer lifecycle
• Partner closely with Product, Sales and Customer Success teams to maximise market impact and commercial performance
• Build and execute integrated marketing campaigns across digital, content, lifecycle and sales enablement channels
• Develop sales enablement tools including pitch decks, battlecards, ROI resources and customer-facing collateral
• Analyse market trends, customer insights and competitor activity to inform strategy and identify growth opportunities
• Drive data-led decision making using platforms including Salesforce, HubSpot, Looker and Google Analytics
• Lead, coach and develop a high-performing team of marketing professionals
• Contribute to the continued evolution of a best-in-class global marketing function

About You

You'll bring a strong background in SaaS, software or EdTech marketing and be passionate about turning customer insights into commercial outcomes.

We're Looking For Someone With:

• Proven experience in B2B Marketing, Growth Marketing, Demand Generation, Product Marketing or related commercial marketing roles
• A track record of delivering successful multi-channel marketing campaigns that drive measurable business outcomes
• Experience partnering with Sales teams to drive pipeline, conversion and revenue growth
• Strong campaign development, messaging and storytelling capabilities
• Commercial acumen and a data-driven approach to decision making
• Experience leading or mentoring marketing professionals
• Excellent stakeholder management and influencing skills
• Experience working across cross-functional teams in a fast-paced environment

Experience within SaaS, subscription-based technology, education technology or B2B software environments will be highly regarded.

Why Tes

Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools. By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education.

Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment. With Tes, excellence in education is not just a goal, it's a sustainable and rewarding reality.

For more information, visit www.tes.com.