Lead Campaign Data Analyst - Flexible, Impactful Insights

South Australian Department Of Treasury And Finance (Dtf); Adelaide; On-site; AUD 116,000 - 125,000; Full time

Benefits offered by this job

Work that matters—impact that shapesSA

Flexible working arrangements

Salary packaging options

Discounted gym membership

Employee Assistance Program for you

Job summary

Super SA in Adelaide, SA, is seeking a Principal Campaign Data Analyst to transform complex campaign data into actionable insights that influence strategic decisions and improve marketing performance. You will lead analytics development and BI initiatives to support member engagement and ROI reporting.

Working within the Marketing and Member Engagement team, you will combine analytical expertise with commercial thinking, integrate data from multiple sources, and deliver practical recommendations

Qualifications

• Proven experience using data analytics and business intelligence tools to solve complex business challenges and deliver meaningful insights.
• Strong capability in Power BI, Excel, Azure, Google Analytics, SQL, or similar technologies to extract, model and visualise data.
• The ability to identify trends, behaviours and opportunities hidden within large and complex datasets.
• Exceptional stakeholder engagement skills, with the ability to build productive relationships and translate technical information into clear recommendations.
• Strong analytical thinking and problem-solving skills, supported by a continuous improvement mindset.
• A collaborative approach and the confidence to influence decision making through evidence-based insights and recommendations.

Responsibilities

• Lead the development of advanced analytics, campaign performance measurement, and business intelligence solutions that support strategic marketing and member engagement initiatives across Super SA.
• Work within the Marketing and Member Engagement team, combining analytical expertise with commercial thinking to drive evidence-based decision making.
• Capture, integrate and interpret complex datasets from multiple sources, transforming data into insights, measurable outcomes and practical recommendations.
• Deliver ROI reporting and dashboard development to improve campaign effectiveness and member engagement.
• Collaborate with senior leaders to influence strategic direction and decisions.

Skills

Data analytics

BI tools

Stakeholder engagement

Analytical thinking

Collaboration

Problem solving

Tools

Power BI

Excel

Azure

Google Analytics

SQL

Job description

Super SA in Adelaide, SA, is seeking a Principal Campaign Data Analyst to transform complex campaign data into actionable insights that influence strategic decisions and improve marketing performance. You will lead analytics development and BI initiatives to support member engagement and ROI reporting.

Working within the Marketing and Member Engagement team, you will combine analytical expertise with commercial thinking, integrate data from multiple sources, and deliver practical recommendations