International E‑Commerce Growth Director

Merlin Entertainments - Corporate; Sydney; Hybrid; AUD 260,000 - 460,000; Full time

Job summary

Merlin Entertainments in Sydney is seeking an ECommerce Sales Director – International to lead direct-to-consumer growth across multiple markets. You will own revenue, margins and conversion, shaping a global growth strategy for web, app, onsite and partnerships.

You will partner with digital product, marketing, operations and CRM, build a high performing regional team, and set standards for pricing, content and customer journeys.

Qualifications

• Extensive senior commercial leadership experience within consumer-facing or multi-market organisations.
• Proven track record of revenue growth through direct sales channels.
• Experience leading senior managers and multi-disciplinary teams.
• Strong capability in digital sales optimisation, forecasting and data interpretation.
• Confidence operating within matrix structures across regions or brands.

Responsibilities

• Define and execute growth strategy for Merlin's direct-to-consumer channels.
• Own direct-channel revenue, margins and conversion targets.
• Lead performance across the digital estate, improving journeys and content.
• Influence senior stakeholders across digital product, marketing, operations, CRM and tech.
• Build and mentor a regional multi-disciplinary direct sales team.

Skills

Senior leadership

Revenue growth

Team leadership

Digital sales optimisation

Matrix structures

Job description

Merlin Entertainments in Sydney is seeking an ECommerce Sales Director – International to lead direct-to-consumer growth across multiple markets. You will own revenue, margins and conversion, shaping a global growth strategy for web, app, onsite and partnerships.

You will partner with digital product, marketing, operations and CRM, build a high performing regional team, and set standards for pricing, content and customer journeys.