Inside Sales Representative

Sentrient Pty Ltd; City of Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

Sentrient Pty Ltd is seeking a Sales Development Representative to generate qualified opportunities for Account Executives through proactive prospecting and early-stage pipeline creation. You will qualify with intent, identify buying signals, and create urgency around compliance and risk imperatives.

Key duties include outbound prospecting across cold and warm leads, engaging gatekeepers and decision-makers, and maintaining accurate CRM records.

Qualifications

• Experience in sales development, outbound prospecting and appointment setting.
• Demonstrated ability to engage senior stakeholders professionally.
• Strong qualification skills and commercial curiosity.
• Ability to communicate urgency around compliance, governance, and risk.

Responsibilities

• Execute structured outbound prospecting across cold and warm leads.
• Engage gatekeepers, influencers, and decision-makers to uncover buying intent.
• Qualify prospects against agreed criteria (budget, authority, need, timing).
• Re-engage dormant and recycled leads with renewed value-based messaging.
• Schedule meetings that demonstrate clear intent and defined next steps.
• Reschedule cancelled meetings and no shows.
• Collaborate closely with Account Executives to ensure seamless handover.
• Maintain a consistent monthly contribution to new business pipeline.
• Position Sentrient's compliance, risk, and HR solutions with confidence.
• Maintain accurate CRM records, notes, and follow-up tasks.

Skills

Outbound prospecting

Appointment setting

Stakeholder engagement

Qualifying prospects

Tools

CRM systems

Job description

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities for Account Executives through proactive prospecting, lead qualification, and re-engagement activities. This role sits at the critical front end of the revenue engine and requires commercial judgement, discipline, and confidence engaging senior stakeholders. The SDR owns early-stage pipeline creation by qualifying with intent, identifying buying signals, and creating urgency around compliance and risk imperatives. Success is measured by the number of meetings booked, and progression by the Account Executive to Sales Qualified Leads (SQLs) and that progress into revenue.

Key responsibilities

Execute structured outbound prospecting across cold and warm leads.

Engage gatekeepers, influencers, and decision-makers to uncover buying intent.

Qualify prospects against agreed criteria (budget, authority, need, timing).

Re-engage dormant and recycled leads with renewed value-based messaging.

Schedule meetings that demonstrate clear intent and defined next steps.

Reschedule cancelled meetings and no shows.

Collaborate closely with Account Executives to ensure seamless handover.

Maintain a consistent monthly contribution to new business pipeline.

Position Sentrient's compliance, risk, and HR solutions with confidence.

Maintain accurate CRM records, notes, and follow-up tasks.

About you

Experience in sales development, outbound prospecting and appointment setting.

Demonstrated ability to engage senior stakeholders professionally.

Strong qualification skills and commercial curiosity.

Ability to communicate urgency around compliance, governance, and risk.

Experience working with CRM systems and structured sales workflows.

High activity tolerance with disciplined follow-through.

Resilient, results-driven, and comfortable operating in a target-based environment.

Excellent verbal and written communication skills in English.