Influencer & Social Campaign Lead

Influential; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility - working

Global AI Platform Marcel access

Marcel Classes

Career Conversations program

Diversity committees

Birthday Leave

Work Your World travel flexibility

Job summary

Influential, part of Publicis Groupe, Sydney, seeks a Social Influencer Manager to lead influencer campaigns, social strategy and client relations. You will drive content across platforms and report on performance, staying ahead of cultural trends.

Ideal candidates have 3–5 years managing client social media, strong leadership, and agency experience. This role offers dynamic projects within a global network and a vibrant office culture.

Qualifications

• At least 3-5 years of experience in managing a client's social media presence / running influencer campaigns.
• Proven expertise in working with all key social platforms, including Facebook, Instagram, TikTok.
• Confident client leadership skills and experience presenting at senior stakeholder level.
• Strong passion for keeping up with culture and emerging trends.
• Familiar with the Australian influencer landscape.
• Prior experience in an agency setting is highly desirable.

Responsibilities

• Oversee the planning and execution of integrated influencer and social campaigns, ensuring excellence from concept to reporting.
• Build scalable content calendars that balance brand storytelling, performance objectives and community engagement.
• Develop and implement influencer and social media campaigns across multiple channels.
• Monitor and manage conversations and communities, escalating relevant managers to internal and client stakeholders.
• Maintain content calendars and copywriting across social content.
• Utilise social analytics tools and campaign reporting to provide insightful recommendations to clients.
• Demonstrate a proven track record in developing, analysing, and maintaining successful influencer and social media initiatives.

Skills

Social media management

Influencer campaigns

Client leadership

Trends monitoring

Australian influencer landscape

Agency experience

Job description

Influential, part of Publicis Groupe, Sydney, seeks a Social Influencer Manager to lead influencer campaigns, social strategy and client relations. You will drive content across platforms and report on performance, staying ahead of cultural trends.

Ideal candidates have 3–5 years managing client social media, strong leadership, and agency experience. This role offers dynamic projects within a global network and a vibrant office culture.