Social Influencer Manager

Herd MSL; Sydney; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI platform access

Marcel Classes – 15,000+ courses

Career Conversations program

Diversity & Inclusion initiatives

Birthday leave and flexible holidays

Work Your World mobility up to 6 weeks

Job summary

Publicis Groupe’s Influential team in Australia is seeking a Social Influencer Manager to drive influencer campaigns, social strategy, content execution, and client relations. You will report to the Senior Content Director and shape campaigns from concept through reporting, while staying ahead of cultural trends and the evolving influencer landscape.

With 3–5 years of relevant experience, you will lead cross-functional collaboration, manage relationships with senior clients, and leverage

Qualifications

• 3–5 years of experience managing a client's social media presence and influencer campaigns.
• Proven expertise with Facebook, Instagram, TikTok and other major platforms.
• Confident client leadership and experience presenting to senior stakeholders.

Responsibilities

• Oversee planning and execution of integrated influencer and social campaigns, from concept to reporting.
• Build scalable content calendars balancing brand storytelling, performance, and community engagement.
• Develop and implement influencer and social media campaigns across multiple channels.
• Monitor conversations and communities, escalating to managers and client stakeholders as needed.
• Maintain content calendars and copywriting across social content.
• Utilize analytics tools and reporting to provide insights and recommendations to clients.
• Demonstrate a track record in developing and maintaining influencer and social initiatives with focus on target demographics.

Job description

Company Description

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients. Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end‑to‑end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

Overview

The Social Influencer Manager role is a key position within Influential, offering an exciting opportunity for someone who is passionate about driving channel strategy, leading influencer campaigns, executing social media content and is dedicated to staying ahead of the latest social / cultural trends. Reporting into our Snr Content Director, this dynamic role involves playing a key role in running influencer campaigns, social media strategy, client relations, social reporting, and providing valuable industry guidance to clients.

The Role

The Social Influencer Manager role is a key position within Influential. Reporting into our Snr Content Director, this dynamic role involves playing a key role in running influencer campaigns, social media strategy, client relations, social reporting, and providing valuable industry guidance to clients.

General Responsibilities

• Oversee the planning and execution of integrated influencer and social campaigns, ensuring excellence from concept to reporting.
• Build scalable content calendars that balance brand storytelling, performance objectives and community engagement
• Develop and implement influencer and social media campaigns across multiple channels.
• Monitor and manage conversations and communities, escalating relevant managers to internal and client stakeholders.
• Maintain content calendars and copywriting across social content.
• Utilise social analytics tools and campaign reporting to provide insightful recommendations to clients.
• Demonstrate a proven track record in developing, analysing, and maintaining successful influencer and social media initiatives, with a keen understanding of attracting and retaining specific demographics.

We Are Looking For Someone Who Has

• At least 3-5 years of experience in managing a client's social media presence / running influencer campaigns.
• Proven expertise in working with all key social platforms, including Facebook, Instagram, TikTok, among others.
• Confident client leadership skills and experience presenting at senior stakeholder level.
• Strong passion for keeping up with culture and emerging trends.
• Familiar with the Australian influencer landscape.
• Prior experience in an agency setting is highly desirable.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.