Influencer Program Lead - Creator Loyalty

WPP Media Limited; Sydney; On-site; AUD 100,000 - 140,000; Full time

Job summary

Wavemaker, part of WPP, is seeking an Influencer Program Manager to lead a first-of-its-kind creator loyalty and UGC program for a leading QSR brand in Australia and New Zealand. You will build, launch, and scale a creator community platform that drives authentic content, brand advocacy, and measurable business outcomes, reporting to the Social + Influencer Group Director.

This role blends strategy, community-building, content, technology, and creator partnerships to deliver engaged creators and

Qualifications

• 3+ years in influencer marketing, creator marketing, social media marketing, product management, or related field.

Responsibilities

• Launch and manage a new creator loyalty platform across Australia and New Zealand.
• Oversee onboarding, content planning, and influencer engagement for the Superfans program.
• Deliver performance reporting, optimization, and scalable content at scale.

Skills

Influencer marketing

Creator marketing

Social media marketing

Project management

Analytics

Relationship building

Job description

Wavemaker, part of WPP, is seeking an Influencer Program Manager to lead a first-of-its-kind creator loyalty and UGC program for a leading QSR brand in Australia and New Zealand. You will build, launch, and scale a creator community platform that drives authentic content, brand advocacy, and measurable business outcomes, reporting to the Social + Influencer Group Director.

This role blends strategy, community-building, content, technology, and creator partnerships to deliver engaged creators and