Experience (SEO, GEO) Director

WPP; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Four days in-office per week

Global network access

Job summary

WPP Media in Australia is seeking an experienced SEO leader to drive client delivery of Experience (SEO) services throughout Australia and New Zealand. You will lead a high-performing, multi-city team, ensuring excellence in strategy, delivery, and client outcomes.

You will partner with leadership to drive profitability, pursue growth opportunities, and shape innovative SEO/GEO solutions that deliver measurable value for clients. A collaborative, hybrid working model is embraced.

Qualifications

• Proven track record leading SEO programs across large client portfolios.
• Experience growing teams and delivering client outcomes in an agency setting.
• Strong strategic, analytical and commercial capabilities.

Responsibilities

• Lead the Vision: drive client delivery of Experience (SEO) services across AU/NZ.
• Build a powerhouse team: mentor mid-senior SEO experts in multiple cities.
• Drive commercial success: partner to track profitability and growth opportunities.
• Innovate & elevate: shape future SEO/GEO experiences and processes.
• Champion client partnerships: develop trusted relationships with senior clients.

Skills

SEO Leadership

Commercial Acumen

People Leadership

Strategic Thinking

Client Relationships

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This is a career-defining opportunity to lead and shape a rapidly growing, multi-city Experience (SEO, GEO) team at the heart of Australia’s leading media network.

(We will also explore candidates at Associate Director level)

AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary byLeading Collectively toInspire transformational Creativity.
• Create an Open environment by_Balancing People and Client Experiences_byCultivating Trust.
• Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

About Mindshare : A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth thatbenefitsall stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

TheRole

Location: Melbourne / Sydney

We have found a great balance of embracing flexible working whilst alsomaintainingin-office collaboration with most teams meeting in the office 3 days per week.

• Lead the Vision: Drive the client delivery of all Experience (SEO) services, positioning our team as the absolute centre of excellence across Australia and New Zealand.
• Build a Powerhouse Team: Lead and mentor a high-performing team of mid-senior SEO expertsin MelbourneBrisbane, fostering a collaborative and high-trust environment where they can do their best work.
• Drive Commercial Success: Partner with the Group Business Director to track profitability,identifygrowth opportunities, and contribute to winning new business.
• Innovate & Elevate: Contribute to shapingthe future of our SEO,GEOand experiencesolutions,developingand enhancing solutions, frameworks, and processes that deliver incredible value and impact for our clients.
• Champion Client Partnerships: Build andmaintainstrong, trusted relationships with senior clients, developing and executing strategies that are woven into their business and marketing outcomes.

IdealSkills and Experience

• A SEO Leader: You are an experienced professional in the SEO space with expertise spanning all facets of organic discovery including; Technical,Local, ContentandMeasurement. You are comfortable leading and developing high performing teams and client delivery within a fast-paced agency environment.
• Commercially Astute: You possess strong commercial acumen, with a proventrack recordof managing agency revenue, improving profitability, and driving business growth.
• An Inspirational Mentor: You have a genuine passion for people leadership and demonstrable experience coaching and developing senior talent to reach their full potential.
• Strategic & Operationally Strong: You are a strategic thinker who can not only develop innovative product solutions but also implement the strong processesrequiredto scale them. You are inherently curious, with an innovation mindset, and are comfortable ideating with technologies such as AI to improve operations, delivery, and efficiency.
• A Master of Relationships: You excel at building deep, trusted partnerships with senior-level clients and internal stakeholders, driving satisfaction and advocacy.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenwe'rtogether, fostering creativity, collaboration, and connection. That'swhywe'veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should yourequireany adjustments throughout the process, please collaborate with our hiring team who will be happy toassist.

Research shows that candidates from underrepresented backgrounds oftendon’tapply for roles if theydon’tmeet all the criteria. Here, we strongly encourage you to apply if you’re interested: we’d love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

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