Impactful Growth Marketing Coordinator

The Dirt Company; Melbourne; On-site; AUD 60,000 - 75,000; Full time

Job summary

The Dirt Company in Melbourne seeks a Marketing Coordinator/Executive to help bring the next 200,000 users along with a small in-house team. You’ll collaborate with our brand designer, freelance copywriter and PR/activations manager to deliver monthly campaigns and drive growth through data-driven paid media decisions.

You’ll manage spend, plan photoshoots, build email campaigns and keep our CRM clean and segmented.

Qualifications

• At least a year of marketing experience.
• Marketing degree (or similar) with strong results.
• At home in spreadsheets and ad dashboards.
• Bonus points for hands-on time in Meta, TikTok or Google Ads, or with Klaviyo, Shopify, GA4 or Canva.

Responsibilities

• Help bring monthly campaigns to life with the brand designer, freelancers, PR and activations manager and keep everyone on track.
• Optimize paid media across Meta, TikTok and Google, using creative performance to guide what we make next.
• Track spend and pacing across a marketing budget approaching seven figures.
• Plan and organise photoshoots, from shot lists to schedules.
• Build emails and keep our database clean and segmented.
• Brief freelancers and agencies, and keep work on time and on brief.

Skills

Marketing campaigns

Spreadsheet proficiency

Ad dashboards

Analytics

Education

Marketing degree or related

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Klaviyo

Shopify

GA4

Canva

Job description

The Dirt Company in Melbourne seeks a Marketing Coordinator/Executive to help bring the next 200,000 users along with a small in-house team. You’ll collaborate with our brand designer, freelance copywriter and PR/activations manager to deliver monthly campaigns and drive growth through data-driven paid media decisions.

You’ll manage spend, plan photoshoots, build email campaigns and keep our CRM clean and segmented.