Performance Marketing Specialist

Hyundai Australia; Ryde; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Exposure to all facets of the business

Personalised Learning & Development (L

Job summary

Hyundai Motor Company Australia is seeking a Performance Marketing Specialist to drive digital marketing content for Hyundai and Genesis models. The role collaborates with senior marketing leaders to brief, develop and execute paid and organic content across social platforms and paid search.

This is a 9-month parental leave cover contract, commencing October 2026 and ending June 2027. You will work with Innocean and Mindbox on CORE media strategy, optimise campaigns, and deliver performance

Qualifications

• 3-4 years experience in marketing communications either corporate or agency side with experience with B2C marketing in social media.
• High attention to detail in content management, optimisation, and reporting.
• Ability to solve problems in a fast-paced, high-volume environment with competing priorities.
• Ability to collaborate across teams to execute integrated marketing strategies.
• Strong analytical skills with the ability to analyse and interpret data sets and translate insights into actionable recommendations.

Responsibilities

• Assist Retail Marketing Manager in designing and executing communication strategies for organic social media marketing (Genesis), and CORE media (Hyundai & Genesis).
• Manage the content production budget, ensuring all campaigns and shoots adhere to the brief, stay on schedule and remain within budget.
• Monitor and evaluate content performance across both organic and paid channels, including content on talent-owned channels, to ensure that the contents contribute meaningfully to business objectives.
• Leverage data and analytics to guide decisions, optimising content strategy and making actionable recommendations for improvement.
• Conduct ongoing competitor and industry research to uncover opportunities, identify market gaps, and keep the brand's content strategy competitive.
• Manage budgeting and work in progress (WIP) tracking for the Retail & Performance Marketing team.
• Generate and present regular performance reports for organic and paid social and paid search campaigns, providing insights and actionable recommendations for optimisation.
• Serve as the primary contact for internal stakeholders and agencies regarding content development for both Genesis and CORE media.

Skills

Marketing communications

Attention to detail

Problem solving

Collaboration

Analytical skills

Job description

Working at Hyundai Motor Company Australia

\"Progress for Humanity\"

At Hyundai, we believe progress only becomes meaningful when it's connected with humanity. Humanity guides us in our decision making and drives our innovations. That's why we want to become lifetime partners with our customers by delivering tomorrow's innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

Company description:

Working at Hyundai Motor Company Australia

\"Progress for Humanity\"

At Hyundai, we believe progress only becomes meaningful when it's connected with humanity. Humanity guides us in our decision making and drives our innovations. That's why we want to become lifetime partners with our customers by delivering tomorrow's innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

Job description:

The Opportunity

As the Performance Marketing Specialist you will be responsible for the creation and implementation of digital marketing communications materials, with the objective of delivering website and dealership enquiries in respect to all/targeted Hyundai and Genesis models. You will work collaboratively with the Senior Manager Retail & Performance Marketing, Retail Marketing Manager, and the Brand Product Marketing team to brief, develop and implement content across paid and organic social (Meta, TikTok, etc) and across paid search.

The Performance Marketing Specialist will also work with the Retail Marketing Manager and Senior Manager Retail & Performance Marketing on CORE paid media, working with Innocean and Mindbox (performance media agency) on the strategy and optimisation of CORE media across Meta, TikTok, paid search, and auto publishers for both Hyundai and Genesis. This is a 9-month parental leave cover contract, commencing October 2026 and concluding at the end of June 2027.

Key Responsibilities

• Assist the Retail Marketing Manager in designing and executing communication strategies for organic social media marketing (Genesis), and CORE media (Hyundai & Genesis)
• Manage the content production budget, ensuring all campaigns and shoots adhere to the brief, stay on schedule and remain within budget.
• Monitor and evaluate content performance across both organic and paid channels, including content on talent-owned channels, to ensure that the contents contribute meaningfully to business objectives.
• Leverage data and analytics to guide decisions, optimising content strategy and making actionable recommendations for improvement.
• Conduct ongoing competitor and industry research to uncover opportunities, identify market gaps, and keep the brand's content strategy competitive.
• Manage budgeting and work in progress (WIP) tracking for the Retail & Performance Marketing team.
• Generate and present regular performance reports for organic and paid social and paid search campaigns, providing insights and actionable recommendations for optimisation.
• Serve as the primary contact for internal stakeholders and agencies regarding content development for both Genesis and CORE media.

The Opportunity

As the Performance Marketing Specialist you will be responsible for the creation and implementation of digital marketing communications materials, with the objective of delivering website and dealership enquiries in respect to all/targeted Hyundai and Genesis models. You will work collaboratively with the Senior Manager Retail & Performance Marketing, Retail Marketing Manager, and the Brand Product Marketing team to brief, develop and implement content across paid and organic social (Meta, TikTok, etc) and across paid search.

The Performance Marketing Specialist will also work with the Retail Marketing Manager and Senior Manager Retail & Performance Marketing on CORE paid media, working with Innocean and Mindbox (performance media agency) on the strategy and optimisation of CORE media across Meta, TikTok, paid search, and auto publishers for both Hyundai and Genesis. This is a 9-month parental leave cover contract, commencing October 2026 and concluding at the end of June 2027.

Key Responsibilities

• Assist the Retail Marketing Manager in designing and executing communication strategies for organic social media marketing (Genesis), and CORE media (Hyundai & Genesis)
• Manage the content production budget, ensuring all campaigns and shoots adhere to the brief, stay on schedule and remain within budget.
• Monitor and evaluate content performance across both organic and paid channels, including content on talent-owned channels, to ensure that the contents contribute meaningfully to business objectives.
• Leverage data and analytics to guide decisions, optimising content strategy and making actionable recommendations for improvement.
• Conduct ongoing competitor and industry research to uncover opportunities, identify market gaps, and keep the brand's content strategy competitive.
• Manage budgeting and work in progress (WIP) tracking for the Retail & Performance Marketing team.
• Generate and present regular performance reports for organic and paid social and paid search campaigns, providing insights and actionable recommendations for optimisation.
• Serve as the primary contact for internal stakeholders and agencies regarding content development for both Genesis and CORE media.

Key Relationships

• You are reporting to the Retail & Performance Marketing Manager.
• The position has no direct reports.

About you

You have the below skills and experience and are passionate about progressing your career in Marketing with an innovative and dynamic automotive brand.

• 3-4 years experience in marketing communications either corporate or agency side with experience with B2C marketing in social media.
• High attention to detail in content management, optimisation, and reporting.
• Ability to solve problems in a fast-paced, high-volume environment with competing priorities.
• Ability to collaborate across teams to execute integrated marketing strategies.
• Strong analytical skills with the ability to analyse and interpret data sets and translate insights into actionable recommendations.

Why work for Hyundai Motor Company Australia?

For 40 years, we've take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset. Then and NOW!

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration, Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.
• Open-plan layout that stimulates productivity and collaboration.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.