Marketing Manager, B2B

carsales.com.au; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working

Hybrid work model

Parental leave

Wellbeing initiatives

Job summary

carsales.com.au is seeking a Marketing Manager, B2B to lead planning and delivery of customer marketing for automotive dealers, while supporting Industry and Leisure verticals. You will translate business and product priorities into coordinated campaigns and engagements.

You will collaborate with Product Marketing and Growth Marketing to bring SaaS offerings to market, shape dealer contact strategy, and manage cross‑functional projects, agencies and internal teams with a view to measurable

Qualifications

• Proven experience in B2B, product or go-to-market marketing in tech or SaaS.
• Strong track record of leading integrated B2B campaigns and customer programs.

Responsibilities

• Lead end-to-end integrated B2B campaigns, from scoping to optimisation.
• Partner with Product Marketing to bring SaaS products to market with clear customer campaigns.
• Lead the dealer customer contact strategy with Product Marketing and Growth Marketing.
• Oversee dealer-facing touchpoints to ensure consistent messaging across channels.
• Manage agencies and internal teams to deliver high-quality work on time and budget.
• Support sponsorships, customer engagement programs, and industry events.

Skills

B2B marketing

SaaS marketing

Campaign management

Stakeholder management

Project management

Agency management

People management

Job description

Are you ready to be a big part of something big?

At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move - today and tomorrow.

When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small - small enough to stay agile, learn across teams, and connect authentically with each other.

With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve - and we’re not afraid to take bold steps to get there.

We embrace hybrid working - combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing.

What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team thatyou’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave and paid family & fertility planning leave.

Job Description

What you’ll be doing

AsMarketing Manager, B2B, you’ll lead the planning and delivery of customer marketing for automotive dealers, while supporting selected programs across our Industry and Leisure verticals.

Sitting at the intersection of strategy and execution, you’ll turn business, product and marketing priorities into clear, coordinated campaigns, communications, events and customer engagement activity.

Working closely with Product Marketing and Growth Marketing, you’ll help bring SaaS products and capabilities to market, shape the dealer contact strategy and ensure customer activity is connected, relevant and commercially effective.

This is a hands‑on role for an experienced B2B marketer who can lead complex projects and move comfortably between planning and delivery: from developing briefs and shaping messaging to managing agencies, coordinating stakeholders and driving work through to completion.

• Lead end-to-end integrated B2B campaigns, from scoping and briefing through to execution, measurement and optimisation
• Partner with Product Marketing to bring SaaS products and capabilities to market through clear customer‑facing campaigns and communications.
• Lead the dealer customer contact strategy in collaboration withProduct Marketing andGrowth Marketing.
• Maintain oversight of dealer‑facing touchpoints to ensure messages, campaigns,eventsand communications are consistent and support the broader carsales for Business positioning.
• Lead complex, cross‑functional projects involving multiple teams, dependencies,andchannels.
• Turn business and customer needs into effective marketing responses, consolidating related activity into broader campaigns where it will create greater impact.
• Manage creative, media, event and other agency partners, alongside internal specialist teams, to deliver high‑quality work on time and within budget.
• In collaboration with the Senior Manager, support the delivery of sponsorships, customer engagement programs, industry forums and trade shows.
• Use customer,campaignand commercial data to guide planning,identifyopportunitiesand improve performance.
• Peoplemanagement,setting clear priorities and supporting them to deliver high‑quality work.
• Remain actively involved in execution, including briefs, shaping communications, reviewing creative and progressing delivery whererequired.

Qualifications

Whatwe’relooking for

• Proven experience in B2B, product or go-to-market marketing, ideally in technology, SaaS or another fast‑moving environment.
• Strong experience leading integrated B2B campaigns and customer programs from planning through to delivery and optimisation.
• Commercial judgement and the confidence to challenge a brief, identify the real customer or business need and recommend the right marketing response.
• Strong project management skills, with the ability to turn strategy into clear priorities and keep multiple workstreams, stakeholders and deadlines moving.
• Excellent stakeholder management and communication skills, including the ability to simplify complex product or business information for customers.
• A proactive, hands‑on approach -comfortable making decisions, solving problems and taking ownership through to completion.
• Experience managing agencies, internal delivery partners and junior team members.
• A self‑starting mindset and a willingness to take ownership. Youidentifywhat needs to happen, bring structure to ambiguity and follow work through to completion.

We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know...

• As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
• If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you.
• We understand the importance of work‑life balance and offer flexible working arrangements, including part‑time options. If you’d like to explore this, just ask during the process.
• We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
• Successful candidates joining the carsales team will need to complete a National Police Record check and must have full‑time Australian working rights.