Hybrid Digital Performance, SEO & Analytics Specialist

Australian Securities Exchange; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Job summary

Australian Securities Exchange (ASX) in Sydney seeks a Digital Performance, Analytics & SEO Specialist to enhance content performance, SEO effectiveness and discovery across ASX’s digital ecosystem. You will collaborate across Marketing, Technology and Data teams to implement analytics, governance and AI-driven initiatives.

The role focuses on establishing measurement frameworks, improving content quality and ensuring data-informed decision making with a strong emphasis on SEO, performance

Qualifications

• Experience delivering digital performance, analytics or SEO initiatives in complex organisations.
• Ability to design dashboards, reporting frameworks and performance insight solutions.
• Experience working with enterprise CMS platforms and marketing technology ecosystems.

Responsibilities

• Establish measurement frameworks to support content audits and performance assessments.
• Analyse content performance data to identify outdated or low-value content for remediation.
• Support remediation initiatives through governance recommendations and prioritisation.
• Collaborate with content owners to improve content quality, effectiveness and usability.
• Identify opportunities to reduce reliance on legacy formats and improve accessibility.
• Establish governance for ongoing content review, publishing and retirement processes.
• Improve visibility of SEO performance and content discoverability through measurement and reporting.
• Provide insights to strengthen readiness for AI-driven discovery environments.
• Design and implement reporting to support content performance assessment and optimisation initiatives.
• Improve data quality and reliability of content performance measurements.

Skills

Digital analytics

SEO

Measurement frameworks

Dashboards & reporting

Stakeholder management

Content governance

Content performance analysis

Tag management systems

Enterprise CMS (AEM)

Content discovery & optimisation

Tools

Siteimprove

SEMrush

Ahrefs

Screaming Frog

AEM

Job description

Australian Securities Exchange (ASX) in Sydney seeks a Digital Performance, Analytics & SEO Specialist to enhance content performance, SEO effectiveness and discovery across ASX’s digital ecosystem. You will collaborate across Marketing, Technology and Data teams to implement analytics, governance and AI-driven initiatives.

The role focuses on establishing measurement frameworks, improving content quality and ensuring data-informed decision making with a strong emphasis on SEO, performance