Digital Performance, Analytics & SEO Specialist, (Initial 6 Months Fixed Term, 3 days per week)

Australian Securities Exchange; Sydney; Híbrido; AUD 110.000 - 160.000; Jornada completa

Descripción de la vacante

Australian Securities Exchange (ASX) in Sydney seeks a Digital Performance, Analytics & SEO Specialist to enhance content performance, SEO effectiveness and discovery across ASX’s digital ecosystem. You will collaborate across Marketing, Technology and Data teams to implement analytics, governance and AI-driven initiatives.

The role focuses on establishing measurement frameworks, improving content quality and ensuring data-informed decision making with a strong emphasis on SEO, performance

Formación

• Experience delivering digital performance, analytics or SEO initiatives in complex organisations.
• Ability to design dashboards, reporting frameworks and performance insight solutions.
• Experience working with enterprise CMS platforms and marketing technology ecosystems.

Responsabilidades

• Establish measurement frameworks to support content audits and performance assessments.
• Analyse content performance data to identify outdated or low-value content for remediation.
• Support remediation initiatives through governance recommendations and prioritisation.
• Collaborate with content owners to improve content quality, effectiveness and usability.
• Identify opportunities to reduce reliance on legacy formats and improve accessibility.
• Establish governance for ongoing content review, publishing and retirement processes.
• Improve visibility of SEO performance and content discoverability through measurement and reporting.
• Provide insights to strengthen readiness for AI-driven discovery environments.
• Design and implement reporting to support content performance assessment and optimisation initiatives.
• Improve data quality and reliability of content performance measurements.

Conocimientos

Digital analytics

SEO

Measurement frameworks

Dashboards & reporting

Stakeholder management

Content governance

Content performance analysis

Tag management systems

Enterprise CMS (AEM)

Content discovery & optimisation

Herramientas

Siteimprove

SEMrush

Ahrefs

Screaming Frog

AEM

Descripción del empleo

Australian Securities Exchange – Sydney NSW

ASX: Powering Australia's financial markets

When you join ASX, you're joining a company with a strong purpose - to power a stronger economic future by enabling a fair and dynamic marketplace for all.

In your new role, you'll be part of a leading global securities exchange with a strong brand. We are known for being a trusted market operator and an exciting data hub.

We run critical market infrastructure, with 1 in 3 people employed within technology. Yet we have a unique complexity of roles across a range of disciplines such as operations, program delivery, financial products, investor engagement, risk and compliance.

We're proud to foster a workplace where diversity is celebrated and inclusion is part of our everyday culture. Our employee-led networks champion LGBTIQ+ inclusion, promote gender equality, accessibility and wellbeing, inspire giving and volunteering, and celebrate cultural and religious events, creating a sense of belonging for all. As an AWEI Bronze employer and member of the Champions of Change Coalition for gender equality, we're committed to a fair and inclusive workplace where everyone can thrive.

Your Team

Part of the Marketing & Brand team, the Digital Marketing Team is responsible for ASX's digital channels, customer engagement programs, content strategy, website performance, digital governance and marketing technology platforms.

The Digital Performance, Analytics & SEO Specialist will work across Marketing, Technology and Data teams to improve content performance, SEO effectiveness and content discoverability through enhanced analytics, measurement and optimisation practices.

The role will help establish the foundations required to support content audits, remediation prioritisation, governance and AI-driven discoverability initiatives, while enabling more effective performance measurement and data-informed decision-making across ASX's digital ecosystem.

Key Deliverables During the Initial Engagement

Content Performance & Remediation

• Establish measurement frameworks that support content audits and content performance assessments.
• Analyse content performance data to identify outdated, underperforming or low-value content requiring remediation.
• Support content remediation initiatives through performance analysis, prioritisation and governance recommendations.
• Partner with content owners and stakeholders to identify opportunities to improve content quality, effectiveness and usability.
• Support initiatives that identify opportunities to reduce reliance on static and inaccessible content formats, including legacy PDFs, where appropriate.
• Establish governance approaches that support ongoing content review, optimisation, publishing and retirement processes.

SEO & AI-Driven Discovery Enablement

• Implement measurement and reporting approaches that improve visibility of organic search performance, content discoverability and customer engagement.
• Support structured data and content signal improvements for key ASX digital properties.
• Identify opportunities to improve content discoverability across search engines and emerging AI-driven discovery experiences.
• Establish measurement approaches that enable ongoing monitoring of SEO performance, discoverability and content effectiveness.
• Provide insights and recommendations that strengthen ASX's readiness for evolving search and AI-driven discovery environments.
• Design and implement reporting and insights that support content performance assessment, SEO optimisation and discoverability improvement initiatives.
• Improve the quality, consistency and reliability of content, campaign and customer journey measurement frameworks.
• Enable optimisation-focused decision making through improved performance insights, attribution and visibility.
• Establish reporting approaches that support evidence-based decisions relating to content effectiveness, search visibility and customer engagement.
• Conduct reviews of existing analytics, tracking and measurement capabilities to identify opportunities that improve content performance, SEO effectiveness, discoverability and optimisation outcomes.
• Improve data quality, reliability and performance visibility to better identify content optimisation, remediation and discoverability opportunities.

Marketing Capability & Governance

• Establish scalable analytics, measurement and governance standards that support ongoing content performance management, SEO optimisation and discoverability initiatives.
• Develop documentation and implementation standards that improve Marketing's ability to measure, monitor and optimise content performance.
• Translate content performance, SEO and discoverability requirements into clear implementation requirements and work collaboratively with Technology and Data teams to support delivery.
• Provide guidance and best practice recommendations relating to content measurement, discoverability, SEO performance and optimisation.
• Establish governance and quality assurance processes that improve the accuracy, consistency and sustainability of performance measurement across ASX digital channels.

Must Have

• Demonstrated experience delivering digital performance, analytics, SEO or measurement uplift initiatives in complex organisations.
• Strong hands‑on experience with digital analytics platforms, tag management systems and measurement frameworks.
• Experience conducting analytics and measurement audits and implementing performance improvement initiatives.
• Experience supporting content audit, content governance or content performance improvement initiatives.
• Experience analysing digital content performance and translating insights into remediation recommendations.
• Strong understanding of SEO principles, content discoverability and content optimisation best practices.
• Experience implementing analytics and measurement solutions across enterprise websites and marketing technology platforms.
• Experience designing dashboards, reporting frameworks and performance insight solutions.
• Experience working with enterprise CMS platforms (e.g. AEM) and marketing technology ecosystems to support content performance, SEO and discoverability initiatives.
• Experience enabling optimisation and experimentation initiatives through measurement, analytics and performance insights.
• Experience using SEO, content performance or website quality platforms (e.g. Siteimprove, SEMrush, Ahrefs, Screaming Frog or similar) to identify optimisation and discoverability opportunities.
• Strong stakeholder management skills and experience working across Marketing, Technology and Data teams.
• Ability to work independently, rapidly assess requirements and deliver outcomes within tight timeframes.
• Strong documentation, governance and quality assurance capabilities.
• Excellent analytical, problem-solving and communication skills.
• High attention to detail and commitment to data quality.
• Nice to Have
• Experience implementing structured data initiatives.
• Exposure to AI-driven search and digital discovery trends.
• Experience supporting experimentation, conversion rate optimisation or personalisation programs.
• Experience working with content-heavy websites and digital content ecosystems.
• Experience within financial services, financial markets or other regulated industries.
• An interest in financial markets and investing.

At ASX Group, our diverse workforce is essential to build and maintain a fair and dynamic marketplace. We support flexible working and offer hybrid working options. Even if our roles are advertised as full‑time, we encourage you to apply if you are interested in part‑time or other flexible working arrangements.

We will arrange for successful candidates to have background checks, including reference and police checks, completed as part of the on‑boarding process.

To be considered for this position, candidates must be legally authorised to work in Australia on a permanent basis without any restrictions.