High-Impact PPC Media Buyer — Scale & Optimize

EMBR Group Pty Ltd; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Meaningful ad budgets

Entrepreneurial team environment

Direct access to leadership

Job summary

EMBR Group Pty Ltd, a Melbourne-based performance marketing and lead generation company, is seeking an experienced performance marketer to lead paid acquisition initiatives. You will own campaigns across Meta, Google, YouTube, TikTok and native channels, managing significant budgets with clear commercial objectives focused on CPL, volume, lead quality, conversion and scale.

The role involves testing new ideas, campaigns, funnels, creatives and channels, inheriting proven campaigns and

Qualifications

• Demonstrated experience owning paid advertising campaigns with clear commercial impact.
• Advanced knowledge of Meta and Google ads platforms.
• Experience managing campaigns with substantial monthly spend and scalable budgets.

Responsibilities

• Build, manage and scale paid media campaigns across platforms.
• Manage substantial daily and monthly advertising budgets.
• Develop new audiences, offers, hooks and campaign angles.
• Test landing pages, funnels and conversion journeys; optimize for CPL and revenue.
• Coordinate with design and creative resources to execute campaigns.

Skills

Meta Ads

Google Ads

YouTube Ads

Analytics

Paid acquisition

Direct-response

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Job description

EMBR Group Pty Ltd, a Melbourne-based performance marketing and lead generation company, is seeking an experienced performance marketer to lead paid acquisition initiatives. You will own campaigns across Meta, Google, YouTube, TikTok and native channels, managing significant budgets with clear commercial objectives focused on CPL, volume, lead quality, conversion and scale.

The role involves testing new ideas, campaigns, funnels, creatives and channels, inheriting proven campaigns and